Marketing Manager

Description

Job Summary: The professional will be responsible for leading and coaching the marketing team, managing the annual marketing calendar, and fostering an environment of innovation and high performance. Key Highlights: 1. Strategic marketing leadership and team management 2. Premium branding and communication development 3. Performance, growth, and analytics management with ROI focus Responsibilities (detailed daily routine): Brand Equity, Communication & Lifestyle * Narrative & Communication Development: Transform coffee into a living content platform—encompassing experiences and consumption rituals—that fosters strong feelings of belonging and community. * Dynamic Premium Positioning: Develop branding strategies, partnerships, events, and co-creation initiatives with influencers/content creators to establish the brand as a benchmark in premium lifestyle. * Community & Influence: Lead the brand ambassador program and oversee content strategy focused on organic, authentic, and sustainable engagement. Omnichannel Marketing & Trade Marketing * 360° Business Perspective: Seamlessly integrate the consumer journey from digital environments to physical retail (point-of-sale, shelf placement, experiential activations, and events). * Retail Activations: Align trade marketing strategies to boost sell-out across grocery channels, ensuring consistent brand identity across all touchpoints. Performance, Growth & Analytics Management * Digital Acceleration: Define and monitor growth strategies across social media, mastering conversion funnels, paid traffic (Meta, Google, TikTok), SEO, and CRM. * Analysis and ROI: Ensure critical financial return analysis (ROI/ROAS) for all projects and campaigns, guaranteeing high profitability, cash efficiency, and tangible impact on company results. * KPI Management: Continuously track and optimize performance indicators (CAC, LTV, engagement, sell-out), proposing process improvements and strategic actions. Leadership, Projects & Routine Management * Team Management: Lead, coach, and guide the marketing team, ensuring alignment of routines, on-time delivery, and a high-performance culture tied to company goals. * Calendar Planning: Manage and execute the annual marketing calendar, institutional campaigns, and product launches. * Innovation Culture: Foster an environment focused on creative solutions, rapid testing, and agile problem-solving. Expected Technical Skills (detail required prior knowledge—focus on systems, communication models, work techniques, etc.): * Senior Experience: Proven track record in marketing management for companies with strong brands (preferably B2C or consumer goods). * Data- and results-driven leadership and decision-making profile; * Management Vision: Experience managing partners (agencies) and developing internal talent. * Agile Mindset: Familiarity with rapid testing and learning methodologies. Core Behavioral Competencies (detail valued and required behaviors for this role): * Developed leadership, emphasizing personal accountability and commitment to results; * Systemic perspective on the function and opportunities for development; * Resilience during periods of business change and growth; * Adaptability to company culture: results-oriented, committed to processes and routines; * Ability to innovate and think creatively when facing challenges; * Interpersonal relationship skills—capable of engaging effectively with all types of people and resolving conflicts maturely and respectfully; * Ability to drive sales and develop new business; * Hands-on approach and agility Compensation: R$15.000,00 – R$23.000,00 per month Benefits: * Meal allowance Work Location: On-site