Marketing Analyst

Description

Job Summary: Responsible for creating institutional and creative content, developing high-conversion copy, editing videos, and supporting paid media campaigns. Key Highlights: 1. Institutional and creative content production for various platforms. 2. Creation of high-conversion copy for advertisements and emails. 3. Support for paid media campaigns and branding strategies. * Responsibilities: Produce institutional and creative content for social media, blogs, and websites; Write high-conversion copy for creatives, advertisements, landing pages, and e\-mails; Develop and edit creatives and short videos (Reels, Shorts, Ads) using Canva and CapCut; Support the creation, management, and monitoring of paid media campaigns (Meta Ads, Google Ads); Track and report organic media, traffic, and conversion metrics; Contribute to building branding and institutional positioning strategies for Grupo Join; Collaborate closely with the Head of Marketing (strategic direction) and external vendors. * Requirements: Proven experience in Marketing; Experience in creative production and in analyzing and creating paid and organic traffic campaigns. Preferred: Degree in Marketing, Advertising and Public Relations, or related fields; Knowledge of Meta Ads and Google Ads; Google Analytics / GA4; Canva and CapCut; Email marketing and automation tools (Mailchimp, RD Station, etc.); Basic understanding of SEO and marketing funnels; Excel / Google Sheets (basic level for reporting). Company located in Vila Clóris neighborhood \- Belo Horizonte Compensation: starting from R$2\.700,00 per month Work location: On-site