Data Analyst - Growth (Senior)

Description

Job Summary: A professional to transform businesses by performing data analysis for marketing and growth, with a focus on optimization and strategy. Key Highlights: 1. Transform businesses and your career with knowledge and data 2. Influence strategic decisions based on evidence 3. Act as a strategic partner for Growth, Media, CRM, and Product teams **Open positions for those who want to** **transform** **businesses and their careers!** --------------------------------------------------------------------- ### **Job Requirements** • Bachelor's degree in Statistics, Engineering, Data Science, Mathematics, Economics, Business Administration, or related fields; • Proven experience in data analysis applied to marketing and growth; • Proficiency in SQL for complex queries on large databases; • Advanced knowledge of Python for statistical analysis, machine learning, automation, and data pipelines; • Experience with visualization tools and dashboards: Power BI, Tableau, Looker Studio; • Experience with Google Analytics (GA4\) and digital tracking tools (Firebase, BigQuery); • Knowledge of statistical, predictive, and segmentation modeling (RFV, clustering, cohorts); • Experience in attribution modeling (MTA) and marketing mix modeling (MMM); • Ability to translate business problems into technical analyses and communicate insights clearly to stakeholders; • Self-motivated, consultative, results-oriented, and experienced in measuring ROI, CAC, and LTV.### **Your Responsibilities** • Extract, process, and analyze large volumes of data from relational databases and Big Data environments; • Create strategic dashboards and automated reports, monitoring business KPIs and OKRs; • Conduct exploratory, ad\-hoc, and predictive analyses to deliver insights supporting strategic decisions; • Develop machine learning and segmentation models to predict behavior, optimize campaigns, and increase engagement; • Support media budget optimization through elasticity, ROI, ROAS, and attribution model analyses; • Analyze customer lifecycle and cohorts, generating recommendations for acquisition, engagement, and retention; • Implement and maintain data pipelines and ETL processes, ensuring data quality and consistency; • Work on advanced measurement projects (e.g., MTA, MMM), supporting optimal investment allocation; • Ensure the marketing and growth teams have real-time visibility into performance and can act swiftly; • Serve as a strategic partner for Growth, Media, CRM, and Product teams, influencing decisions with evidence-based insights.### **It’s important to remember that ...** At UDS, we hire competent individuals eager to **transform using their knowledge.** **This is independent** of your region, age, ethnicity or race, religion, gender identity, or sexual orientation. Do your skills align with this role? **That’s all that matters.** Do your profile and values match ours? **Join us in creating transformations.**