Senior Marketing Analyst

Description

**Responsibilities:** Plan and execute the editorial calendar (LinkedIn, Instagram, YouTube, and email newsletters); Create graphic assets and promotional materials for social media, campaigns, and internal communications; Manage email marketing campaigns and automations via RD Station, including landing page creation and performance reporting; Organize trade fairs, events, and training sessions—from supplier and gift quotations to institutional participation management; Support the sales team through CRM management and integration of marketing activities with the sales funnel; Contribute to data analysis and reporting on campaign and marketing initiative results. **Essential Requirements:** Previous experience as a Senior Marketing Analyst (minimum 2 years); Proficiency in RD Station (marketing automation, landing pages, and reporting); Advanced-level Microsoft Office suite (Excel, PowerPoint, Word); Full working knowledge of WordPress for corporate website management and updates; Strong writing skills, aesthetic sense, and attention to detail. **Desirable Differentiators:** Experience managing paid traffic (Meta Ads and Google Ads); Familiarity with SEO, Google Analytics, and digital marketing metrics; Experience in professional service institutions (e.g., law firms, consulting firms, education providers, etc.). **Benefits:** Meal allowance, transportation voucher or parking, birthday day off, possibility of extending holidays, Total Pass, education allowance*, annual performance bonus*, semiannual bonus based on case outcomes and litigation results* * *subject to current policy* Work format: In-person Working hours: 9:00 AM to 6:00 PM (Monday to Friday), with a 1-hour break Location: Vila da Serra – Nova Lima