Senior CRM Analyst

Description

Job Summary: We are seeking a CRM Analyst to plan, execute, and optimize customer relationship strategies, with a focus on performance analysis and insight generation to drive KPIs. Key Highlights: 1. Plan, execute, and optimize CRM campaigns 2. Analyze results and generate strategic insights 3. Master CRM and automation tools, preferably HubSpot and Blip We are looking for a CRM Analyst responsible for planning, executing, and optimizing customer relationship strategies. This person will be a key player in performance analysis, strategic insight generation, and creating data team requests—focused on driving core KPIs: deliverability, open rate, click-through rate, CTR, and conversion. **Main Responsibilities** * Plan, execute, and optimize CRM campaigns; * Execute email blasts and automations on HubSpot and Blip platforms; * Create, segment, and update contact lists; * Monitor and analyze performance metrics (deliverability, open rate, click-through rate, CTR, and conversion); * Generate reports and dashboards to track results; * Submit data requests and collaborate with the data team to enhance campaigns; * Track retention metrics and relationship funnels; * Keep campaigns and communication flows up to date; * Ensure best practices in email marketing and customer experience. **Technical Requirements** * Proficiency in CRM and automation tools, preferably HubSpot and Blip; * Experience analyzing digital campaign performance; * Ability to manipulate and interpret data; * Knowledge of retention metrics and relationship funnels; * Intermediate/advanced Excel skills; * Basic HTML knowledge and email marketing best practices (a plus); * More than 3 years of relevant experience. **Behavioral Competencies** * Analytical, data-driven mindset; * Ability to solve problems quickly and effectively; * Creativity in proposing new approaches; * Results-oriented with strong goal attainment focus; * Critical perspective on customer retention and loyalty; * Organized and detail-oriented; * Strong communication and teamwork skills; * Proactive and autonomous. **Education:** Bachelor’s degree completed in Data Science, Advertising, Journalism, or related fields. **Preferred Qualifications:** Experience in the energy sector; Familiarity with HubSpot, Blip, Snowflake, and Data Studio; Advanced expertise in complex automations and relationship journeys.