Marketing Analyst

Description

Job Summary: We are seeking a Marketing Analyst to plan and execute digital marketing strategies focused on content and social media, ensuring brand consistency and audience engagement. Key Highlights: 1. Planning and execution of digital marketing and content strategies 2. Acting as a "fullmaker" from idea to content publication 3. Collaborative work with design, growth, and business teams We are looking for a **Marketing Analyst** to plan, produce, and execute digital marketing strategies focused on content and social media, ensuring brand consistency, demand generation, and audience connection — including strategic coverage of in-person events. * Plan and execute the social media editorial calendar (Instagram, LinkedIn, etc.), aligned with company strategy * Produce content in various formats: posts, carousels, short videos, scripts, and copy * Act as a “fullmaker”: from concept to publication (concept development, production, capture, and finalization) * Cover in-person events: photo and video capture, behind-the-scenes footage, and institutional content * Publish content in real time during events (stories, reels, strategic updates) * Organize and structure captured material for post-event use (follow-up content and campaigns) * Ensure brand identity consistency across all touchpoints * Monitor performance metrics and propose continuous adjustments * Support marketing campaigns (product launches, events, new products) with a content focus * Collaborate with design, growth, and business teams to ensure strategic alignment * Identify content trends and audience behavior. **Requirements and Skills** * Experience managing social media and producing content * Practical experience capturing photos and videos (primarily via smartphone) * Proficiency in social media copywriting * End-to-end execution capability (planning and doing) * Basic knowledge of design tools (Canva, Figma) and video editing (CapCut, Premiere or similar) * Basic understanding of digital marketing metrics * Availability to attend events and travel **What We Expect** Someone who combines **creativity and analytical thinking**, who is curious to learn and grow purposefully, and who views marketing as a strategic tool to drive business growth and create meaning. **Location:** Belvedere Neighborhood – Belo Horizonte/MG On-site position **Benefits** * Meal allowance: R$ 40.00/day * Mobility support * Life insurance * Health insurance * Total pass Employment type: Full-time CLT Compensation: starting from R$3\.000,00 per month Work location: On-site