DIGITAL MARKETING ANALYST

Description

Job Summary: We are seeking a Digital Marketing Analyst with an analytical, creative, and results-oriented profile to boost visibility and generate qualified leads. Key Highlights: 1. Plan, execute, and optimize digital strategies 2. Focus on paid traffic and social media to amplify brand reach 3. Transform data into opportunities with autonomy and responsibility **Turn strategy into real results: Digital Marketing Analyst – Caparaó** At **Construtora Caparaó**, tradition and innovation go hand in hand. For nearly 70 years, we have been a benchmark in high-end developments, and we know that, in today’s market, strategic digital presence is essential to connect brand, product, and customer. We seek a **Digital Marketing Analyst** with an analytical, creative, and results-oriented profile to work integrally across **paid traffic and social media**, driving our visibility and generation of qualified leads. **Your Mission at Construtora Caparaó** Plan, execute, and optimize digital strategies that expand brand reach, strengthen positioning, and generate commercial opportunities through the intelligent combination of paid ads and strategic organic content. **Your Day-to-Day** * Plan, create, and manage **Meta Ads (Instagram/Facebook) and Google Ads** campaigns, defining audience segmentation and budgets; * Produce and coordinate strategic content aligned with paid campaigns, ensuring consistency between ads and social media; * Monitor metrics and KPIs (clicks, conversions, ROI, CPA), performing continuous optimizations; * Segment audiences based on data and behavior to increase reach and conversion; * Analyze competitors and the market to support branding strategies; * Work with tools such as **RD Station and WordPress**, tracking the customer journey; * Use creation and editing platforms (Adobe, Canva, CapCut, among others) to produce visual content. **What We Expect From You** **Technical Requirements:** * Proven experience in digital marketing, with focus on paid traffic; * Operational proficiency in **Meta Ads and Google Ads**; * Knowledge of **RD Station and WordPress**; * Familiarity with design and editing tools (Adobe, Canva, CapCut); * Analytical ability to make data-driven decisions. **Nice-to-Haves:** * Basic knowledge of video capture, creation, and editing; * Experience with **AI tools applied to marketing**; * Experience tracking the customer journey in RD Station. **Behavioral Competencies:** * Analytical and results-oriented profile; * Creativity with strategic vision; * Autonomy and sense of responsibility; * Organization and performance focus; * Ability to transform data into opportunities. **Our Benefits and Culture** * Market-competitive meal or food allowance; * Transportation allowance or fuel subsidy; * **Unimed** Health Plan; * **Odontoprev** Dental Plan; * **Gympass**; * Life Insurance; **At Caparaó, digital strategy also builds great results.** If you are driven by performance, creativity, and data—and want to work for a solid company that values innovation—**this is your opportunity**. Apply now and help strengthen our digital presence with intelligence and purpose.