Marketing Coordinator

Description

Job Summary: A generalist and strategic marketing professional responsible for structuring the marketing function, defining priorities, guiding the B2B brand, integrating with sales, and analyzing the market. Key Highlights: 1. Key role in building the company's marketing function 2. Autonomy with accountability 3. Direct contact with leadership and strategic departments **Key Responsibilities** * Structure the company's marketing function: routines, processes, monitoring rituals, and demand organization * Define priorities and strategic directions for marketing initiatives * Translate commercial objectives into communication strategies and positioning * Support the development of Adicel's value proposition for different segments of the B2B market **Brand and Positioning** * Act as brand guardian, ensuring consistency in tone of voice, positioning, and institutional narrative * Lead and guide institutional branding initiatives targeted at the B2B market **Market Intelligence** * Deepen understanding of the B2B audience (food and beverage manufacturers), competitors, and industry trends * Generate analyses and insights to support strategic decisions by leadership and the sales team **Integration with Sales** * Work closely with the sales team, aligning marketing and sales functions * Translate commercial needs into communication and content direction * Participate in alignment meetings with the sales team to ensure message and priority consistency * Manage and direct external vendors (paid traffic, design, content production, etc.), ensuring deliverables align with the defined strategy * Define and monitor marketing KPIs, consolidating reports for leadership **Requirements** * 5–8 years of experience in marketing, with a generalist background and strategic vision * Experience in structuring marketing departments or processes * Experience in growing or organizational-phase environments * Strong analytical capability and data orientation * Ability to effectively communicate with sales teams and leadership * Experience in B2B marketing (food industry experience is a plus) **Desired Knowledge** * CRM and marketing automation tools * Google Analytics (monitoring and analysis level) * Excel / Google Sheets for data analysis and organization * Experience managing marketing agencies or vendors **What We Offer** * Key role in building the company's marketing function * Autonomy with accountability * Direct contact with leadership and strategic departments * Market-competitive remuneration \+ variable compensation tied to goals * Meal allowance * Health insurance after 03 months * Day Off * Transportation allowance or fuel allowance Employment type: Full-time CLT, Freelance / PJ Benefits: * Health insurance * Fuel allowance * Meal allowance * Transportation allowance Work location: On-site