Keevo is a software house with over 30 years of experience, formerly known as Mastermaq. With a new market positioning, we remain committed to innovation and experience, developing solutions that help accounting firms and businesses overcome challenges and achieve new levels of efficiency. Our purpose is to Evolve, Value, and Optimize—creating innovative processes that transform our customers’ daily operations and drive the future of the industry. At Keevo, the Marketing team acts as a strategic agent connecting brand, market, and customers, directly supporting the growth of business units and building a strong long-term presence. We are seeking a Marketing Planning Analyst to assume a key role: serving as the bridge between strategy and execution—providing rhythm, clarity, and direction to our initiatives. Your mission will be to transform ideas into structured plans, organize timelines, plan campaigns, and monitor performance metrics to ensure every initiative has purpose, deadlines, and real impact. More than maintaining smooth processes, you will ensure consistency across actions, directly contributing to Keevo’s evolution and strengthening in the market. Your day-to-day responsibilities will include: * Strategic Planning: Develop, monitor, and structure campaigns, content, and events (digital and in-person), aligned with business objectives. * Timeline Management: Create and monitor detailed timelines, ensuring predictability, on-time delivery, and necessary adjustments. * Briefing Execution: Draft clear briefings and ensure all involved teams understand objectives and deliverables. * Resource Management: Identify and optimize resource allocation to ensure productivity and quality. * Performance Monitoring: Track metrics and KPIs, conduct A/B tests, generate strategic reports, and propose continuous improvements. * Content Management: Plan editorial calendars for social media, blog, newsletter, etc.; manage publications on the corporate blog; support text production for campaigns and institutional materials. * Interdepartmental Communication: Facilitate integration among creative, media, sales, product, and other teams to ensure strategic alignment. * Process Management: Document workflows, identify risks, and implement improvements to increase efficiency and consistency. Work schedule: Monday to Thursday, 07:30H to 17:00H; Friday, 07:30H to 13:30H. Work location: Lourdes Work modality: On-site To join our team, it is ideal that you: * Hold a bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or related fields; - Have experience in Digital Marketing within the SaaS B2B market; * Have experience planning editorial calendars (blog, social media, email marketing); * Have experience creating, monitoring, and analyzing digital campaigns (inbound, outbound, events); * Be familiar with automation and segmentation tools (e.g., RD Station, HubSpot, or similar); * Have experience managing timelines, briefings, and reports; * Be able to track metrics and translate data into strategic actions. It will be a plus if you have: * Knowledge of project management tools (Basecamp, Trello, Asana); * Knowledge of SEO and content planning (Semrush, AnswerThePublic); * Knowledge of Google Analytics and Hotjar (performance analysis); * Familiarity with WordPress (blog management) and Mlabs (social media management); * Knowledge of agile methodologies and process management. Does this opportunity resonate with you? Send your resume to our team! Minimum Education Level: Bachelor’s Degree * Conexa channel (consultations with psychologist, nutritionist, and general practitioner) * Day Off * Discounts at universities, beauty centers, language schools, and food establishments * Relaxation area (billiards, foosball, video games, coffee corner) * On-site meals (breakfast, lunch, and afternoon snack) * Life Insurance * Happy Hour * Childcare Assistance * Profit Sharing (PLR) * Dental Plan * Health Insurance * Culture Voucher * Mobility Assistance * Commuter Pass