We are **Sólides**, the only Brazilian technology company offering **Integrated People Management with Behavioral Intelligence**. Our platform is **\#completamenteverdadeira**, providing solutions for HR and Payroll departments, designed for all businesses across the country. In 2022, our story became even stronger! We received the largest investment ever made in an HR Tech company in Latin America — BRL 530 million, led by Warburg Pincus — and acquired Tangerino. In 2024, the acquisition of Folha de Pagamento Digital solidified our position as the one-stop shop for SMEs, and our merger with RHGestor reinforced our commitment to making strategic people management accessible to all companies. Today, serving over **30,000 customers and impacting eight million lives**, we lead Brazil's high-growth enterprise sector. To reach places no one else has reached, our values guide us: **we are courageous enough to be different, strong enough to achieve extraordinary results, experts in people, and passionate about our customers**. If you're also driven by dreams, results, and people, come on — Sólides is your place! We're seeking a **senior content analyst** to help us accomplish this mission by executing **demand generation strategies through rich content**. **What we expect from you:** * Possess a strategic vision for content and work closely with product marketing, paid media, CRM, and social media teams; * Plan and execute rich content strategy (ebooks, tools, templates, studies, infographics, etc.) focused on demand generation to feed the marketing funnel; * Monitor and analyze performance metrics (such as leads, MQLs, and SAL) to propose continuous optimizations; * Support the creation of the team's overall editorial calendar; * Lead thematic and strategic planning for webinars; * Conduct tests and hypotheses to improve formats, channels, and distribution approaches; * Ability to manage multiple deliverables, prioritizing impact and results. **Requirements and qualifications** * Degree in Marketing, Communications, Advertising, or related fields; * Proven experience in content production and strategy for demand generation (B2B); * Analytical mindset, with ability to interpret data and turn insights into actions; * Knowledge of marketing funnels and inbound methodology; * Experience with automation and CRM tools (such as HubSpot); * Excellence in written communication and attention to detail; **It will be a plus if you have:** * Experience in B2B SaaS or HRTech marketing; * Knowledge of content-focused automations and integrations; * Experience with A/B testing and content experimentation; * Journalism degree **Still unsure whether Sólides is a great place to work? Here are the benefits of being a Solidiano(a):** * Meal allowance/food voucher worth BRL 45.00 per business day (Sólides Benefits Card); * Transportation allowance or fuel voucher; * Unimed Health Plan with co-payment, no monthly fee; * OdontoPrev Dental Plan, fixed monthly fee of BRL 21.91; * Therapy: Partnership with Psicologia Viva \- 3 free sessions per month; * Online courses ranging from Gastronomy to Postgraduate studies (Qualifica); * Access to all courses from Escola de Pessoas; * Home Office allowance worth BRL 60.00 (Sólides Benefits Card); * English course (English Pass); * On-site conveniences (manicure, healthy snacks, among others); * Birthday day off; * Totalpass; * Responsible Credit (Sólides Benefits Payroll Deduction Loan); * Childcare allowance \- for mothers and fathers with children up to 3 years and 11 months; * Special dependent allowance (also extended to parents); * Sólides Patinhas (15% discount on DogLife plans); * Ânima ecosystem partnership (discounts on undergraduate and postgraduate courses at group institutions); * Sólides Postgraduate Program (70% discount); * Partnerships with OnHappy, Detronic, and SESC; * Super Flexible Dress Code. **So, are you in?!** **Come become a Solidiano! An amazing team is waiting for you \=)**