Marketing Analyst

Description

Job Summary: Lotus Capital is seeking a strategic and organized Social Media Analyst to plan, execute, and analyze digital content with a focus on results. Key Highlights: 1. Editorial calendar planning and execution aligned with strategy 2. Script development and content writing (text, images, videos) 3. Performance metric monitoring, improvement proposals, and profile management The company **Lotus Capital** is looking for a **Social Media Analyst** with a strategic, organized, and results-oriented profile to plan, execute, and analyze digital content. **Key Responsibilities:** * Plan, structure, and execute editorial calendars aligned with Lotus’s objectives and strategies; * Develop scripts and write content (text, images, and videos) according to communication goals and brand positioning; * Collaborate with design and editing teams to oversee content production, ensuring deadlines and delivery quality; * Monitor performance metrics and KPIs, proposing continuous data-driven improvements; * Manage profiles on platforms such as Instagram and LinkedIn; * Prepare performance reports and present analyses and insights to the team. **Requirements:** * Experience managing social media accounts * Experience producing digital content * Experience in digital marketing and branding * Experience preparing reports and presenting results * Strong organizational skills and ability to manage multiple projects * Analytical mindset with proficiency in interpreting data and metrics. **Preferred Qualifications:** * Knowledge of design tools (e.g., Canva, Adobe Photoshop); * Video editing knowledge.