copywriter

Description

Job Summary: We are seeking a marketing professional with in-depth knowledge of target audience, direct marketing, inbound and outbound marketing, and the ability to create persuasive texts and creative scripts. Key Highlights: 1. Experience with target audience, personas, and digital marketing. 2. Creation of persuasive texts for various platforms and creative scripts. 3. Team collaboration for developing visual assets and landing pages. Required Knowledge: * Target audience and personas; * Knowledge of Direct Marketing / Inbound Marketing / Outbound Marketing; * Ability to deeply understand a specific audience; * Mental triggers, neuromarketing, models such as AIDA, among others; Strong communication skills. Desirable but not mandatory: Certifications from Rocket Content, Resultados Digitais, SB Copy, CopyHacks (André Cia), Ícaro de Carvalho, among others; Creation of persuasive texts for: sales pages, lead capture pages, website copy, blog posts; email marketing, ad copy (Facebook/Instagram/Google Ads), creative scripts, etc.; Direct coordination with other team members for developing visual assets, videos, landing pages, and any other resources required for success in this role. Hands-on experience in copywriting;