Job Summary: Responsible for ensuring the integrity, quality, and analytical intelligence of databases, acting as a strategic bridge between business and data to optimize commercial success. Key Highlights: 1. Management and qualification of corporate databases 2. Leadership in data strategy for projects 3. Development of Quality Assurance (QA) processes for data ;**Job Mission** Responsible for ensuring the integrity, quality, and analytical intelligence of databases used in the company's projects. Acts as a strategic liaison between Business/Projects and Data teams, and is primarily accountable for data quality and alignment with the specific requirements of each project and client. The goal is to ensure that the data strategy for all company projects—both prospecting and audience management for events—is optimized for commercial success, minimizing conflicts and rework. **Key Responsibilities** Manage and qualify corporate databases, ensuring information reliability and consistency. Lead data strategy across all company projects, ensuring databases align as closely as possible with commercial objectives. Develop and implement Quality Assurance (QA) processes to validate data alignment with target personas and segmentation—not merely technical correctness. Ensure effective use of data in CRM activities, such as prospecting, event invitations, and lead nurturing. Proactively identify and resolve issues related to data quality and suitability, preventing operational errors and negative impacts on projects. Support qualified lead prospecting through data analysis and market intelligence.
João Silva
Indeed · HR
João Silva
Indeed · HR
