Content Analyst

Description

Job Summary: The Content Analyst will be responsible for managing news portals, ensuring article relevance and strong organic performance, applying SEO strategies to enhance performance on Google. Key Highlights: 1. Creative and original production of articles on diverse topics 2. Application of SEO strategies for performance on Google 3. Responsible use of artificial intelligences as assistants **About Hawkz** Since 2013, Hawkz has been a pioneer in digital reputation for search engines in Brazil. We specialize in helping companies and professionals build, protect, and strengthen their online presence, operating with excellence, innovation, and a focus on tangible results. **About the Role:** At Hawkz, the Content Analyst will manage the news portals we operate, ensuring their articles remain relevant, achieve strong organic performance, and deliver concrete outcomes in traffic and reputation. This person will serve as the content guardian—monitoring metrics, upholding editorial quality, and applying SEO strategies to strengthen performance on Google. The role involves both **creative and original production of complete articles** on diverse topics, and the **responsible use of artificial intelligences as assistants**, always guided by ethics, responsibility, and transparency. Additionally, the analyst will publish content on WordPress and contribute to creating strategic articles for Hawkz’s digital reputation clients. We seek someone with **excellent writing skills, creativity, analytical thinking, and mastery of SEO for content**, capable of balancing depth, clarity, and impact in every publication. **Responsibilities:** * **Content Production and Creation**: Create journalistic content for news portals and partner blogs. * Re-optimize existing articles using SEO techniques to improve organic performance. * Produce strategic articles and texts for clients, focusing on reputation, authority, and SEO best practices. * Develop content for websites, landing pages, and clients’ personal branding initiatives. * **Management and Monitoring of News Portals**: Ensure performance and traffic metrics for news portals under Hawkz’s responsibility. * Monitor results and propose improvements to maximize engagement and relevance. * **Review and Editing**: Review and edit internally produced or partner-generated content, ensuring clarity, editorial quality, and alignment with SEO best practices. * **SEO Applied to Content**: Analyze and conduct keyword research to guide editorial topics and content strategies. * Perform technical on-page SEO analysis, including: * Keyword configuration in articles via WordPress plugins; * Application of SEO checklists for content; * Internal linking structure. * **Publication and Platform Operations**: Publish articles on WordPress, properly configuring titles, meta descriptions, categories, and tags. * Ensure visual and technical consistency across publications. **Requirements:** * Degree in Communications, Journalism, Advertising, Marketing, Languages, or related fields * Prior experience producing digital content (articles, blogs, portals, or branded content) * Experience with SEO applied to content and WordPress publishing tools * Knowledge of on-page SEO * Experience publishing on WordPress (inserting articles, images, meta tags, categories, and SEO plugins) * Proficiency in Portuguese * Excellent writing skills * Creative thinking * Strong communication skills—both written and verbal * Intermediate English (for study purposes) * Intermediate knowledge of AI and prompting * Strong communication skills—both written and verbal * Ability to consistently produce content at pace * Commitment to deadlines * Ability to manage processes * Organized approach to processes and controls * Self-motivated and up-to-date with industry developments * Strong time management for remote work **Nice-to-Haves:** * Advanced expertise in SEO for Content * Understanding of SEO and Content Marketing metrics * Certifications in Communications, Journalism, Advertising, Marketing, or Languages * Experience in corporate communications and personal branding * Knowledge of Content Marketing * Familiarity with digital marketing tools such as Google Analytics, SEMrush, and Search Console. Minimum Education: Bachelor's Degree * Remote work * Working hours from 9 AM to 6 PM (with flexibility) * R$400 monthly benefits * Supportive culture with incentives for courses and events * Performance review cycles with feedback and development plans;