CRM Performance Specialist - iGaming

Description

Job Summary: We are seeking a CRM analyst with experience in data and AI to drive digital entertainment, with a focus on campaign optimization and user behavior. Key Highlights: 1. Dynamic environment with ownership and autonomy 2. Focus on technology and accelerated learning 3. Opportunity to build something big in digital entertainment **About Us** We are constantly evolving, strengthening our infrastructure, expanding our capabilities, and advancing to the next level of digital entertainment in Brazil. We remain pioneers—driven by ambition, technology, and a focus on scale. We operate in real time, with millions of decisions happening every second, and we seek people who want to grow alongside this journey. Here, you’ll find a dynamic, results-oriented environment where ownership, autonomy, and accelerated learning are part of everyday life. We value those who leverage technology, embrace challenges, and aim to build something significant. *If you want to join a company in continuous evolution—raising the bar and opening new opportunities—Apostou could be your next step.* **Key Responsibilities** * Monitor daily the key KPIs impacting CRM (RevOps) revenue and expenses, ensuring visibility and early deviation alerts. * Collect, interpret, and analyze player behavioral data to identify trends, segmentation, and upsell or cross\-sell opportunities. * Build and maintain real-time CRM dashboards consolidating metrics across journeys, campaigns, and channels, integrating directly with the Data and Tech teams. * Conduct cohort, segmentation, and player behavior analyses to identify churn patterns and optimal communication moments. * Design and interpret A/B tests for journeys, offers, and channels using proper statistical methodology and clear result communication. * Develop and maintain segmentation models—RFM, LTV, churn propensity, engagement—for hyper-personalized campaigns. * Analyze CRM campaign incrementality using control groups, quantifying the actual impact of each journey. * Use SQL and analytics tools to extract, process, and model data, understanding properties of transactional and behavioral database tables. * Apply AI to identify behavioral patterns, predict churn, and recommend more precise journey optimizations. * Produce weekly and monthly performance reports for the CRM Manager and Head of CRM, including root-cause analyses and recommendations. * Collaborate with Data & Analytics on developing predictive models applied to CRM and integrating behavioral data. * Document CRM methodologies, data dictionaries, and measurement processes for traceability and knowledge transfer. Requirements: **What We Expect From You** * Advanced Excel/SQL and basic/intermediate Python (pandas, scipy) * BI tools (Power BI, Looker, Tableau, Metabase) * A/B testing and inferential statistics * CRM tools (Smartico) and analytics platforms (Amplitude, Mixpanel, GA4\) * Agentic AI (Claude Code, OpenAI) as a technical differentiator * Minimum 3 years in marketing analytics, CRM, or data science applied to user behavior * Bachelor’s degree in Statistics, Computer Science, Mathematics, Engineering, or related fields **Differentiators That Will Strengthen Your Application:** * Experience in iGaming, fintechs, or high-volume B2C platforms * Certifications in analytics (Amplitude, GA4, Mixpanel) * Certification in Python or SQL * Postgraduate degree in Data Science, Analytics, or Digital Marketing Benefits * iFood Benefits * Health Insurance * Dental Insurance * Commuting Support * Birthday Day Off * *Benefits applicable to CLT contracts only* *If you seek challenges, continuous learning, and want to stand out by what you deliver, grow with us.* ***We’re excited to meet you!***