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Senior Marketing Analyst

Indeed
Full-time
Onsite
No experience limit
No degree limit
R. Espírito Santo, 700 - Centro, Belo Horizonte - MG, 30160-030, Brazil
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Job Summary: Join our Marketing team to transform the world positively, driving change and continuous growth. Key Highlights: 1. Transform the world positively through marketing 2. Teamwork, teaching, and tackling challenges 3. Continuous development and pursuit of new potential If you want to \#transform the world positively, join our Marketing team! Lacerda Diniz Machado has over 27 years of experience and holds a prominent position in Minas Gerais’ and Brazil’s legal landscape. We drive change and strive to make a positive impact on the world around us. We seek dynamic individuals with strong communication and organizational skills, who enjoy teamwork and teaching, and who are unafraid of challenges. Here, more than just wanting—we always aim to grow and innovate! That’s why we need people committed to continuous development and eager to expand and discover new potential! **Your Responsibilities and Challenges Will Include:** Digital Strategy and Online Presence * Ensure execution of initiatives outlined in the digital plan to increase the institution’s visibility across online channels; * Monitor metrics and performance of institutional channels, proposing tactical adjustments to optimize results. Content and Communication * Produce and review digital content reflecting the institution’s voice, emphasizing clarity, relevance, and compliance with communication standards applicable to the legal sector; * Maintain an updated editorial calendar and ensure regular publication of content on social media and institutional platforms. Channel and Tool Management * Coordinate relationships with external vendors and teams involved in maintaining websites and digital platforms; * Monitor SEO, website performance, and other key indicators relevant to the online strategy; * Support social media management, including scheduling posts, monitoring engagement, and analyzing performance. Business and Institutional Project Integration * Collaborate with internal departments to align marketing actions with institutional and business priorities, strengthening corporate communication; * Contribute to internal communication initiatives and support institutional outreach projects and events. **Requirements:** * Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related fields; * Minimum two years of prior experience in digital marketing activities, preferably in B2B or corporate environments; * Experience in content production and online channel management; * Experience producing and managing content for institutional digital channels; * Practical knowledge of digital performance metrics, SEO, and online channel performance; * Ability to organize and execute editorial calendars; * Clear, concise, and institutionally appropriate written communication; * Proficiency in graphic design tools such as Adobe (Illustrator, InDesign, Photoshop) and Canva to support production of institutional digital assets; * Skill in adapting layouts and visual materials for various digital channels and formats; * Strong interpersonal skills for collaborating with internal teams and external vendors. * Desired: experience with digital analytics tools (e.g., Google Analytics) and familiarity with UX/UI concepts. * Desired: audiovisual production experience or familiarity with editing tools. **We Offer:** * Competitive fixed salary; * Profit-sharing program (PLR); * Transparency and effective professional development; * Flexible benefits card (Swile); * Birthday day off; * Total Pass; * Financial advisory services; * Psychological counseling and partnership with Vittude and Psicologia Viva; * Parking; * Hybrid work model; * Language school partnership; * Excellent collaborative work environment with constant learning opportunities; * Opportunities for professional development and hands-on experience with real cases under the guidance of experienced professionals. Lacerda Diniz Machado is an inclusive company that values \#diversity! All our job openings are open to underrepresented groups.

Source:  indeed View original post
João Silva
Indeed · HR

Company

Indeed
João Silva
Indeed · HR

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