Senior Content Marketing Analyst

Description

Job Summary: We are seeking a Senior professional to lead end-to-end strategy, production, and distribution of B2B content—combining strategic vision with consistent execution to transform topics into relevant narratives. Key Highlights: 1. End-to-end involvement in B2B content strategy and production 2. Strong collaboration with SEO, PR, campaigns, product, and sales teams 3. Direct impact on marketing positioning and pipeline We seek a Senior professional to lead end-to-end strategy, production, and distribution of B2B content. This role combines strategic vision with consistent execution: you will be responsible for transforming product, market, and customer topics into relevant narratives, educational materials, and demand-generation-focused content. The role involves close collaboration with SEO, PR, campaigns, product, and sales—and delivers direct impact on Intelipost’s positioning as a logistics intelligence platform and on the evolution of the marketing pipeline. ***\#WeAreChange \#WeGrowTogether!*** **Responsibilities and Duties** * Plan and execute the editorial content strategy, ensuring narrative consistency, alignment with business objectives, and continuous evolution of formats and channels; * Produce high-quality written content with strong analytical depth—including articles, rich media assets, case studies, landing pages, emails, scripts, corporate materials, and campaign support assets; * Translate strategic themes (product, market, launches, trends, customers, events) into educational, value-driven content that connects awareness, consideration, and conversion; * Manage and evolve the editorial calendar, organizing mid- and long-term storylines while integrating campaign, PR, SEO, and commercial initiative requirements; * Publish and manage content on the blog/website (WordPress), ensuring best practices in structure, categorization, updates, and distribution; * Optimize content for SEO and AEO/GEO, considering search intent, customer journey, and impact of new AI-generated response formats; * Distribute content across channels—including social media, newsletters, and email marketing—ensuring message coherence, format adaptation, and consistent positioning; * Design and manage email marketing campaigns and nurturing workflows in HubSpot, aligning content with journey stages and demand-generation goals; * Support webinars, digital events, and customer research initiatives by contributing to topic planning, scripting, promotional materials, and content repurposing plans; * Collaborate with external agencies (PR and SEO), performing content review, adaptation, and strategic guidance; * Monitor performance metrics (organic traffic, qualified engagement, lead generation, pipeline influence), transforming data into insights and optimizations. Leverage AI tools to improve efficiency in ideation, structuring, and content revision—while maintaining editorial curation and final quality; * Identify market trends and editorial opportunities, connecting relevant topics to Intelipost’s narrative and commercial priorities. **Requirements and Qualifications** **You must have:** * Prior experience in B2B content production and management—ideally in technology, logistics, e-commerce, or similar contexts; * Excellent writing skills and command of grammar, with ability to craft clear, analytical, value-oriented narratives; * Practical SEO knowledge and familiarity with AEO/GEO; * Experience publishing and managing content on WordPress; * Experience with CRM and marketing automation (email marketing and nurturing workflows); * Experience with B2B SaaS and product narrative development (positioning, differentiation, proof); * Experience in integrated projects involving PR, campaigns, and demand generation; * Experience producing rich media assets and bottom-of-funnel content; * Familiarity with SEO tools such as Search Console, Semrush, Ahrefs, or similar; * Analytical ability to interpret metrics and drive improvements; * Organizational skills to manage multiple storylines and parallel deliverables; * Autonomy, ownership mindset, and focus on execution.  **Additional Information** **Nice-to-Haves** * Experience in scripting and producing audiovisual content to support content strategy; **Profile We Seek** * Strategic thinking paired with strong execution capability; * Data-driven mindset focused on continuous improvement; * Professionals with experience in technology, logistics, and e-commerce sectors; * Strong communication and collaboration with Marketing, Sales, Customer Success, and Product teams; * Editorial rigor, clear reasoning, and attention to brand consistency.