Advertising Copywriter

Description

Job Summary: Layer Up's content team is seeking a creative and proactive professional to delight clients through relevant and strategic content, generating results and value. Key Highlights: 1. Innovative and challenging work environment with a feedback-oriented culture. 2. Work focused on excellence and passion for results. 3. Opportunity for continuous professional development within a team. More than 170 Layer Up team members agree that this is an excellent company to work for. We have been certified as a Great Place to Work (GPTW) for five consecutive years and were recently named the 4th best company to work for in the editorial segment by the same certification. We have transformed over 200 businesses across 15 industries. Over our 11-year history, we have accumulated dozens of awards recognizing our excellence and authority. A TEAM OF PERFECT 10s We seek people who want to be in the FLOW of the market — i.e., those who pursue excellence through high motivation, high concentration, high energy, and high performance. This is how we attract professionals who are not only passionate about what they do but also the best at it. All professionals here share the same commitment to our clients, delivery quality, results, and the Layer Up team itself. We are committed to our careers and to the positions we hold — both within the company and in the market. We have a thirst for learning and an interest in discovering new ways of doing things — and we share these ideas among ourselves. We constantly develop ourselves, both individually and as a team, and collaborate effectively. We are passionate about being the best at what we do. We are persistent and resilient when facing challenges and foster teamwork, helping each other grow and surpass ourselves. What You Can Expect from Layer Up: \- A more senior Layer (as we call our employees) who will serve as your “buddy” throughout your onboarding (and possibly beyond), supporting you and immersing you in our culture; \- A light-hearted, flexible, and relaxed work environment combined with strong innovation and challenging tasks; \- A feedback-driven culture, as we encourage your professional development; \- A hybrid work model that enhances our productivity and ensures better quality of life for our employees. Challenges and Learning Opportunities: Layer Up’s content team is responsible for delighting clients (and their customers) through relevant content — regardless of format, topic, or industry. Beyond ensuring writing quality, the team also prioritizes strategic alignment and the production of materials that add value and deliver results. It is a dynamic, proactive, and detail-oriented team that combines diverse expertise and a passion for collaboration to manage our clients’ communications. Responsibilities: \- Creation of concepts, slogans, and advertising copy; \- Support in content planning and strategy; \- Monitoring and suggesting content trends and opportunities; \- Support in reviews; \- Production of social media schedules and content; \- Creation of copy for search networks, display ads, and pop-ups; \- Newsletter production; \- Communication across various content formats; \- Core principles of digital marketing; \- Learning about each client’s specific characteristics; \- Learning agency processes; \- Understanding key tools. Requirements Intermediate Excel proficiency; Bachelor’s degree in Advertising or related fields (in progress or completed); Prior experience as a Content Analyst in Marketing/Publicity agencies and/or in the marketing department of institutions; Experience with advertising campaigns and copywriting; Content production for digital platforms; Creativity. Desirable Completed or ongoing undergraduate degree in related fields; Basic knowledge of digital marketing, SEO, and inbound marketing; Analytical ability; Organization; Focus on production; Strong interpersonal skills. Benefits Hybrid or remote work allowance; iFood flexible benefits card for meal and food vouchers; Free iFood Club (with discounts at Cinemark and Booking.com); SulAmérica health insurance (with co-payment); Option to include dependents in the health plan (at employee’s expense); Pharmacy discounts provided by the health plan; SulAmérica dental plan; SulAmérica life insurance; Year-end recess upon compensation (we do not reduce your 30 days of vacation); Birthday day off to celebrate with loved ones; Birthday gift; Partnerships with numerous educational institutions, short courses, and language programs to support your professional development; SESC agreement for you and your family to enjoy leisure, sports, culture, dining, and healthcare all in one place; Totalpass.