Advertising Copywriter

Description

Job Summary: Layer Up's content team is seeking a creative professional to delight clients through relevant content, aligning strategy and delivering results with dynamism and passion. Key Highlights: 1. Feedback culture and professional development 2. A light, flexible, innovative, and challenging work environment 3. A collaborative team passionate about excellence Over 170 Layer Up team members agree this is an excellent company to work for. We have been certified as a Great Place to Work (GPTW) for five consecutive years and were recently named the 4th best company to work for in the publishing segment by the same certification. We have transformed over 200 businesses across 15 industries. In our 11-year history, we have received dozens of awards recognizing our excellence and authority. AN ENTIRE TEAM OF TOP-TIER TALENT We seek individuals who want to stay in the FLOW of the market — that is, those who pursue excellence through high motivation, high concentration, high energy, and high performance. This is how we attract professionals who are not only passionate about what they do but also among the best at it. All professionals here share the same commitment to our clients, to delivery quality, to results, and to the Layer Up team itself. We are committed to our careers and to the positions we hold—both within the company and in the market. We thirst for learning and are eager to discover new ways of doing things—and we share these ideas with one another. We constantly develop ourselves, both individually and as a team, and collaborate effectively. We are passionate about being the best at what we do. We are tenacious and resilient in facing challenges and maintain a strong team spirit, helping each other grow and surpass ourselves. What You Can Expect from Layer Up: - A more experienced Layer (as we call our team members) who will serve as your “buddy” throughout your onboarding (and perhaps beyond) to support you and immerse you in our culture; - Lightness, flexibility, and informality paired with innovation and challenges—these define our work environment; - A feedback culture, because we encourage your professional development; - A hybrid work model that enhances our productivity and ensures better quality of life for our team members. Challenges and Learning Opportunities: Layer Up’s content team is responsible for delighting clients (and their customers) through relevant content—regardless of format, topic, or industry. Far beyond ensuring writing quality, the team also values strategic alignment and producing materials that add value and deliver results. It is a dynamic, proactive, and detail-oriented team that combines diverse expertise and a passion for collaboration to manage communication for our clients. Responsibilities: - Creation of concepts, slogans, and advertising copy; - Support in content planning and strategy; - Monitoring and suggesting content trends and opportunities; - Support in revisions; - Production of social media schedules and content; - Creation of copy for search networks, display ads, and pop-ups; - Newsletter production; - Communication across various content formats; - Core principles of digital marketing; - Learning about each client’s unique characteristics; - Learning agency processes; - Understanding key tools. Requirements: Intermediate Excel proficiency; Bachelor’s degree in Advertising or related fields (in progress or completed); Prior experience as a Content Analyst in Marketing/Advertising agencies and/or in marketing departments of institutions; Experience with advertising campaigns and copywriting; Content production for digital platforms; Creativity. Desirable: Bachelor’s degree in related fields, completed or in progress; Basic knowledge of digital marketing, SEO, and inbound marketing; Analytical ability; Organization; Focus on production; Strong interpersonal skills. Benefits: Hybrid or remote work allowance; iFood flexible benefits card for meal and food allowances; Free iFood Club (with discounts at Cinemark and Booking.com); SulAmérica health insurance (with co-payment); Option to include dependents in the health plan (at employee’s expense); Pharmacy discounts provided by the health plan; SulAmérica dental insurance; SulAmérica life insurance; Year-end recess (subject to compensation; your 30 vacation days remain untouched); Birthday day off to celebrate with loved ones; A birthday gift; Partnerships with numerous educational institutions, short courses, and language programs to support your professional development; SESC membership for you and your family to enjoy leisure, sports, culture, dining, and healthcare all in one place; Totalpass.