PROGRAMMATIC MEDIA ANALYST

Description

Job Summary: We are seeking a highly analytical professional with a passion for data to join our Media team, focused on the operation and optimization of programmatic campaigns for major clients. Key Highlights: 1. Programmatic campaign operation and optimization 2. Analysis of critical metrics and continuous adjustments 3. Creation of reports and strategic insights **Job Description:** ---------------------- We are looking for a professional with a strong analytical profile and passion for data to join our Media team. This position focuses on the operation and optimization of programmatic media campaigns and is essential to ensuring the efficiency and performance of strategies for major clients. What will this person handle? They will be responsible for configuring and managing programmatic media campaigns daily on DSPs (Demand-Side Platforms) such as DV360, Gama, Amazon Ads, or similar platforms. They will actively monitor campaign performance, analyzing critical metrics including CPM, CPC, CPA, CTR, and ROAS. They will perform continuous adjustments and optimizations (targeting, bidding, creatives) to ensure campaign performance and investment ROI. They will manage bidding strategy and apply audience segmentation based on demographic, behavioral, and contextual data to maximize reach and conversion. They will be responsible for preparing clear and objective performance reports, transforming data into actionable insights and strategic recommendations for clients. They will participate in internal weekly meetings and client meetings when necessary, acting as a communication facilitator between Media and other departments. **Essential Requirements:** ------------------------------ Currently pursuing or completed degree in Advertising, Marketing, Communications, Business Administration, or related fields; Basic knowledge of programmatic media platforms; Familiarity with data analytics tools such as Google Analytics and Looker Studio; Understanding of digital marketing concepts such as sales funnel, audience segmentation, and performance metrics; Strong analytical ability and attention to detail; Proficiency in Excel/Google Sheets (intermediate level); Proactivity, organization, and eagerness to learn. **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- INDIFFERENT **Benefits:** --------------- Birthday Day-Off: one day off during your birthday month Birthday Gift Childcare Assistance Meal/Voucher Allowance Parking or Transportation Allowance 6 SUNO Days-Off per year Medical Assistance Life Insurance Home Office Reimbursement **Additional Information:** --------------------------- Hybrid work model — 3 days per week at Vila Madalena; Diversity, Equity & Inclusion: At UNITED CREATORS, we believe in diversity, equity, and equal opportunity. Therefore, all applications received are considered without distinction of ethnicity, sexual orientation, age, religion, gender, nationality, disability, etc.