Planning Coordinator

Description

Job Summary: The professional will conduct consumer, market, and trend research; analyze data for strategic decision-making; develop brand and communication strategies; participate in new product development; and manage teams. Key Highlights: 1. Conducts and analyzes consumer, market, and trend research. 2. Develops and creates brand and communication strategies. 3. Participates in new product development—from positioning to launch. We are specialists in strategy. We connect brands and consumers through memorable experiences. We operate in 5 countries and have no geographical boundaries when developing the best solutions for our clients’ challenges. We specialize in brand building through strategies that reshape the future of shopping experiences. We deliver end\-to\-end solutions for proprietary and promotional products. We help businesses grow through strategic sourcing solutions—practical and effective cost-saving methods grounded in technical expertise, efficiency, and transparency. We create and amplify experiences for brands and their stakeholders through incentive and loyalty programs. **Responsibilities and Duties** Conducts consumer, market, competitive, trend, and brand research: designs, conducts, analyzes, and reports findings objectively; Analyzes data to ensure relevance for decision-making (e.g., tests, sales data, trends, demographics, etc.); Seeks to understand how consumers view and perceive a given reality, integrating information from diverse sources to interpret perceived reality in alignment with specific interests; Ability to deeply analyze the inner workings of a reality and understand how consumers truly function; Moderates qualitative focus groups; Understands stakeholder needs and seeks insights to make subjectivity tangible; Ensures consumer behavior insights inform all stages of communication development, as team members involved in processes are not always part of the target audience; Develops and creates strategies aligned with the client’s overall objectives to guide all brand efforts—ensuring awareness of key issues and defining communication’s role in each specific context; Understands the strategic role and effectiveness of various communication media by target audience and category, deploying them effectively to achieve brand objectives; Acts as consultant in new product development—including positioning, naming, testing, and launch. Manages teams and tasks. Presents projects internally and to clients. **Requirements and Qualifications** Bachelor’s degree in Advertising and Public Relations, Social Communication, or related fields; postgraduate studies in the field are desirable. Proficiency in Microsoft Office. Fluent Spanish is a plus. English proficiency is desirable. **We reshape the future of shopping experiences through businesses, services, brands, and products.** ------------------------------------------------------------------------------------------------------------------------- **COMPANIES** **DATA SHOPPER EXPERIENCE** **** We are specialists in **reshaping** brand and shopper experience development. We combine expert methodology, creativity, and flexibility **with proprietary methods, processes, and tools.** **PROPRIETARY PROMOTIONAL PRODUCTS** End\-to\-end development of **proprietary promotional products**, covering trend and market research, creative and technical design, engineering, cost optimization, production management, and domestic and international logistics. **DESIGN FOR BUSINESS \& PRODUCT EXPERIENCE** Today, companies must focus on solving real problems—and solve them quickly. Strategic design is our tool to identify the core problem and guide decisions. **BUSINESS CULTURE BOOSTING** We deliver **experiences between brands and all their stakeholders** through incentive, relationship, and loyalty solutions—enhancing performance, improving organizational culture, and increasing satisfaction among employees, distribution networks, or consumers. **BUSINESS PERFORMANCE SAVING** We offer efficient and secure practices to achieve cost savings in optimized procurement processes, leveraging technology applied to prospecting and negotiation—ensuring greater **performance** in **agility,** **accuracy, profitability**, and, above all, business relevance for our clients.