SENIOR MARKET INTELLIGENCE ANALYST

Description

Analysis and consolidation of market data and information, ensuring accuracy, reliability, and structured formatting to consistently support strategic decision-making by senior management. * Maintain up-to-date and reliable executive dashboards and reports, enabling continuous visibility into results, trends, and key performance indicators to facilitate swift and accurate decisions. * Conduct market and competitive research, analyzing trends, consumer behavior, and competitors' strategies to deliver strategic insights that strengthen the company’s competitive positioning. * Support the definition of commercial goals and KPIs, ensuring alignment with operational capacity, historical performance, and strategic priorities—promoting realistic yet challenging targets. * Perform profitability, margin, product mix, and performance analyses by channel, product, and customer to identify improvement opportunities, business risks, and optimization strategies. * Serve as a liaison between sales, marketing, and operations, fostering data integration, efficient information flow, and result predictability—ensuring all departments align with commercial objectives. * Develop market trend, opportunity, and risk reports, translating complex information into actionable insights to support strategic planning and growth initiatives. * Propose data-driven tactical adjustments to reinforce commercial decision-making, anticipate issues, and suggest actions that enhance efficiency, profitability, and competitiveness. * Support the development of growth plans, territory design, and customer segmentation, ensuring strategic resource allocation and focusing commercial efforts on the highest-potential segments. * Participate in performance and planning meetings with commercial leadership, presenting detailed analyses, discussing results, and supporting decisions regarding strategies, priorities, and corrective actions. * **Behavioral: Structured, analytical, and collaborative profile. Ability to transform data into strategic insights with a broad business perspective.** * **Skills and Attitudes: Analytical management; proficiency in BI tools; executive communication; critical thinking; organization; proactivity; focus on value delivery.**