Marketing Cloud Next Specialist (Consultant & Developer)

Description

Job Summary: We are seeking a Marketing Cloud Next Specialist to serve as a functional consultant and hands-on developer in a strategic patient engagement program, building and configuring omnichannel journeys within the Salesforce ecosystem. Key Highlights: 1. Participation in global projects and multinational environments 2. Key contributor to the evolution of omnichannel journeys (Email and WhatsApp) 3. Focus on digital solutions and technological transformation Hybrid – Morumbi \| São Paulo/SP Client: Avantti Tecnologia Global project \| Multinational environment **About Avantti Tecnologia** Avantti Tecnologia is a consulting firm specialized in digital solutions, innovation, and technological transformation. We connect high-performing talent with strategic projects in complex, mission-critical environments, supporting major enterprises in their technological evolution journey. **About the Opportunity** We are seeking a Marketing Cloud Next (MCN) Specialist to serve as a functional consultant and hands-on developer in a strategic patient engagement program. This professional will be a key contributor to the design, configuration, and evolution of omnichannel journeys (Email and WhatsApp), ensuring technical quality, regulatory compliance, and efficient delivery of solutions within the Salesforce ecosystem. Requirements: **Key Responsibilities** **Functional Consulting \& Solution Design** Support the design and technical feasibility of journeys in Marketing Cloud Next Translate business requirements into technical solutions and user stories Collaborate with stakeholders to align assumptions, risks, and constraints Ensure continuous evolution of journeys despite content dependencies Interface with Salesforce regarding platform best practices and limitations **Marketing Cloud Next Development** Configure and develop journeys and campaigns (Email and WhatsApp) Implement automated messages, quick replies, and conversational flows Create and manage assets: templates, content, decision splits, and entry sources Work with Salesforce Flow and Data Cloud activations Support deliverability strategies (IP warming, domain warming) **Data Cloud \& Integrations** Activate Data Cloud segments for campaigns Validate data ingestion, unification, and segmentation Support integrations via APIs (e.g., WhatsApp and Service Cloud) Ensure consistency and quality in data mapping **Testing \& Quality Assurance** Participate in SIT and UAT cycles, analyzing and resolving defects Ensure readiness for deployment and solution stability Support go-live, hypercare, and stabilization **Governance \& Collaboration** Participate in technical ceremonies and alignment sessions with global teams Support status reporting, risk management, and executive communication Collaborate with onshore and offshore teams Proactively flag risks and blockers **Mandatory Requirements** Strong experience with Marketing Cloud Next (or advanced Marketing Cloud with MCN concepts) Practical experience with Email and WhatsApp campaigns Experience with Salesforce Data Cloud (segmentation and activation) Solid knowledge of journey orchestration and campaign automation Experience with SIT, UAT, and go-live Experience in complex scenarios and under product limitations **Preferred Qualifications** Integration with Service Cloud (messaging/routing) Knowledge of deliverability (SPF, DKIM, DMARC, IP warming) Experience in regulated environments (e.g., healthcare, pharma) Experience supporting/providing Salesforce product expertise Experience with Azure DevOps **Behavioral Competencies** Clear communication and stakeholder management Ability to translate technical topics for business audiences Proactivity and ownership mindset Comfort operating in dynamic, high-pressure environments Collaborative, results-oriented profile **Position Impact** This role is essential to: Unblock technical dependencies in Marketing Cloud Next Accelerate campaign delivery and stabilization Ensure technical alignment with business needs Reduce risks through early problem anticipation and resolution