Description
Job Summary:
CRM professional to develop and measure relationship nurturing workflows, manage data, analyze campaigns, and generate insights.
Key Highlights:
1. Experience in CRM, commercial intelligence, and data management
2. Advanced knowledge of DITO CRM and marketing automation
3. Data analysis, reporting, and insight generation
Description:
* Knowledge and hands-on experience in CRM, commercial intelligence, and data management;
* Logical and analytical thinking, strong synthesis ability, and familiarity with CRM KPIs;
* Advanced knowledge of marketing automation and CRM tools, especially DITO CRM;
* Understanding of best practices in email marketing and inbound marketing;
* Completed degree in Business Administration, Marketing, Information Technology, Advertising and Public Relations, Mathematics, Statistics, or related fields;
* Advanced Microsoft Office suite proficiency;
* Development (creation and copywriting) of relationship nurturing workflows based on customer segmentation;
* Measurement and evaluation of notification results and effectiveness (email, SMS, and calendar);
* Creation of email briefings and other communications \+ scripts for product reviews, focusing on inbound / promotional copywriting;
* Configuration of email, SMS, and calendar campaign launches in the CRM tool;
* Extraction and analysis of campaign results;
* Execution of communication performance tests (e.g., A/B testing);
* Preparation of reports and presentations, interpreting data and delivering insights;
* Collaboration in executing training schedules for sales representatives and managers.
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