Job Summary: Vivaworks is seeking a creative and results-oriented Marketing Analyst to plan and execute organic content and SEO strategies, leveraging AI for scalability and efficiency. Key Highlights: 1. Plan and execute organic content and SEO strategies 2. Leverage Artificial Intelligence for scalability and efficiency 3. Innovative environment focused on digital marketing ### **Description** Vivaworks is looking for a creative and results-oriented Marketing Analyst to plan and execute organic content and SEO strategies. You will be responsible for managing the editorial calendar, optimizing our presence on search engines, and, most importantly, leveraging Artificial Intelligence to achieve scalability and efficiency. If you are passionate about digital marketing, possess strong analytical skills, and wish to work in an innovative environment, this opportunity is for you! ### **Requirements** Experience in digital marketing, including SEO, SEM, social media management, and content marketing. Ability to manage multiple marketing campaigns and channels simultaneously. Experience with marketing analytics and automation tools (Google Analytics, RD Station, HubSpot, etc.). Strong written and verbal communication skills to create engaging and relevant content. Basic knowledge of graphic design is a plus. ### **Responsibilities** * Manage and optimize the brand’s online presence, including social media and the company website. * Plan and execute SEO strategies (On\-page and Off\-page) focused on search intent and conversion. * Monitor performance via Google Search Console, GA4, and Semrush. Understand the synergy between organic and paid (SEM) channels to optimize overall Search channel ROI. * Optimize existing content to improve CTR and conversion rates for landing pages and blog posts. * Implement workflows using AI tools (ChatGPT, Claude, Perplexity, etc.) to accelerate research, content structuring, and scaling while maintaining brand voice. * Analyze campaign performance metrics, generating detailed reports and insights for continuous optimization. * Create and manage content across various channels, including blogs, emails, social media, and sales materials. * Monitor market trends and competitor activities, suggesting strategic improvements. * Track the sales funnel and identify opportunities for marketing automation. * Manage internal marketing campaigns to strengthen organizational culture. ### **Behavioral Competencies** Creativity and ability to innovate in campaigns. Analytical and data-driven thinking. Proactivity and initiative to develop effective strategies. Organization and ability to manage multiple tasks. Strong communication and teamwork skills. ### **Technical Skills** Advanced knowledge of SEO and SEM. Experience with advertising platforms (Google Ads, Facebook Ads, LinkedIn). Familiarity with marketing automation tools (RD Station, HubSpot). Proficiency in metric analysis and performance reporting (Google Analytics, Data Studio). Basic knowledge of graphic design and tools such as Canva or Adobe Illustrator. ### **Benefits** Home Office Allowance Semester-Based Profit Sharing (PLR) Discounts and Partnerships Courses and Training Health Insurance Transportation Voucher Meal Voucher Career Development Plan Quarterly Happy Hour
João Silva
Indeed · HR
João Silva
Indeed · HR
