Content Writer

Description

Job Summary: The content writer will create and develop engaging and informative texts, serving as a key contributor across institutional and commercial communication channels. Key Highlights: 1. Creation and development of engaging and informative texts 2. Familiarity with content marketing and SEO 3. Participation in the development of the editorial calendar The content writer will be responsible for creating and developing engaging, creative, informative texts that deliver an excellent reading experience for our customers. At Editora Viseu, this professional will be involved in diverse projects and serve as a fundamental contributor across all institutional and commercial communication channels. Therefore, we are seeking a professional with strong communication skills, familiarity with content marketing, and willingness to learn and share knowledge. Job Responsibilities * Develop top-of-funnel, mid-funnel, and bottom-of-funnel marketing content; * Draft marketing emails for relationship building and lead nurturing; * Write blog posts aligned with SEO best practices; * Update content following SEO best practice guidelines, as well as perform search engine optimizations; * Write social media captions and copy for posts; * Participate in developing the editorial calendar for blog, social media, and other channels; * Collaborate with other professionals, focusing on department-defined metrics and OKRs REQUIREMENTS * Bachelor's degree or currently enrolled in Journalism, Advertising and Public Relations, Communication and Multimedia, Marketing, or related fields; * Experience in digital content marketing; * Knowledge of SEO; * Familiarity with MLabs and Meta Business Suite; * Experience with demand management tools (Trello, ClickUp); * Microsoft Office and Google Sheets;