Senior Marketing Analyst

Description

Job Summary: Cooper Card is seeking a Senior Marketing Analyst with an analytical and strategic mindset to generate demand, position the brand, and support Sales and Product teams. Key Highlights: 1. Manage and optimize the marketing funnel with a focus on results and efficiency 2. Collaborate cross-functionally with Product, Sales, and Intelligence teams 3. Support the team in branding and brand positioning initiatives **Job Description:** ---------------------- Cooper Card is seeking a Senior Marketing Analyst with an analytical mindset and strategic vision to drive demand generation, brand positioning, and support for Sales and Product teams. The primary focus will be to boost qualified lead growth and strengthen Cooper Card’s presence in the corporate payment solutions segment. Responsibilities: Plan and execute B2B marketing campaigns for lead generation, including strategies for events, Google Ads, LinkedIn Ads, email marketing, and others; Manage and optimize the marketing funnel (awareness → conversion → nurturing → handoff to Sales) with a focus on results and efficiency; Monitor performance KPIs such as CAC (Customer Acquisition Cost), CPL (Cost Per Lead), MQLs (Marketing Qualified Leads), and ROI (Return on Investment) for campaigns; Support the team in branding initiatives and brand positioning across owned and paid channels, contributing to strengthening Cooper Card’s market presence; Create and review content for blog, email marketing, social media, and institutional materials, always aligned with company strategy; Track market trends and monitor competitors to generate actionable insights and innovation opportunities for campaigns; Collaborate closely with Product, Sales, and Intelligence teams to ensure strategic alignment and achievement of goals. **Mandatory Requirements:** ------------------------------ Bachelor’s degree in Marketing, Advertising, Communications, or related fields; Experience in B2B marketing, fintechs, payment solutions, or SaaS; Proficiency in performance metrics and ability to make data-driven decisions **Employment Type:** -------------------------- CLT (Consolidation of Labor Laws) **PwD (Persons with Disabilities):** -------- NOT APPLICABLE **Benefits:** --------------- Meal or Food Allowance: BRL 28.00 per working day; Health Insurance: 50% co-payment; Dental Insurance: 70% co-payment; Transportation Voucher; TotalPass: Benefit for access to partner gyms; Dedicated dining and relaxation area in an innovative and comfortable environment; Casual Friday; Special events and commemorative dates. **Work Location:** ---------------------- DVA MARKETING **Working Hours:** ------------------------ Monday to Friday, from 8:00 AM to 6:00 PM