Growth Analyst

Description

Job Summary: A professional responsible for lead acquisition, planning paid traffic campaigns, optimizing conversion funnels, and analyzing data for performance and demand generation. Key Highlights: 1. Lead acquisition initiatives and expansion of the customer base 2. Planning and implementation of performance-focused paid traffic campaigns 3. Data analysis to identify opportunities for continuous improvement Key Responsibilities: * Lead acquisition initiatives and expand Questor's active customer base; * Plan, implement, and monitor paid traffic campaigns with a focus on performance and demand generation; * Support inbound marketing initiatives, including automation, nurturing workflows, and journey optimization; * Analyze campaign metrics and data to identify gaps, bottlenecks, and opportunities for continuous improvement; * Collaborate cross-functionally with content, design, sales, and product teams to ensure alignment in deliverables; * Contribute to building and optimizing digital conversion flows (landing pages, CTAs, A/B tests); * Perform other related tasks as directed by leadership. Technical Requirements: * Prior experience with Google Ads, Meta Ads, and traffic management platforms; * Proficiency in performance metrics: CPL, CPA, ROI, ROAS, CTR, conversion rate, CAC, etc.; * Experience with automation tools and CRM systems (e.g., RD Station or similar); * Ability to conduct analytical routines and translate data into actionable, objective recommendations; * Experience with B2B sales funnels and growth operations in SaaS companies is considered a plus; * Familiarity with BI tools, dashboards, and advanced data interpretation is considered a plus; Education: * Bachelor’s degree in Marketing, Advertising and Public Relations, or related analytical fields.