Content Analyst - Copywriting

Description

Job Summary: A Marketing professional to create and optimize content, plan acquisition and expansion campaigns, and contribute to funnel strategy. Key Highlights: 1. Content creation and optimization for various channels. 2. Campaign planning focused on conversion and user experience. 3. Strategic work with marketing funnel, performance, and sales. Create and optimize engaging content for blog, landing pages, e\-mails, social media, website, rich media, and internal channels.;Plan and write acquisition, launch, and expansion campaigns, always focusing on conversion and user experience;Actively participate in funnel strategy alongside Performance and Sales teams;Conduct keyword research and performance analysis to identify optimal optimization opportunities;Collaborate with Design and Product teams to align copy, narrative, and visuals for a seamless experience;Develop scripts for videos, webinars, and interactive content that inspire and educate our audience;Monitor organic funnel metrics (traffic, CTR, conversion, engagement) and transform data into creative insights. **Position:** Content Analyst \- Copywriting **Employment Type:** CLT (Permanent) **Professional Area:** Marketing **Working Hours:** To be determined **Number of Positions:** 1 **Benefits:** CAJU credit card meal allowance: BRL 31.00 per workday. **Unimed Health Plan:** The company covers 70% of the cost after 3 months of employment, and 100% after 1 year. **Uniodonto Dental Plan:** The company covers 100% of the monthly premium. **Gympass:** Access to gyms at discounted rates. **Fresh Fruits:** We provide fresh fruits daily to promote a healthy workplace. Discount program at Raia and Drogasil pharmacies, up to 60%. Company-paid life insurance. Ampliteca. Amplipet. Ampli Indica. Birthday day off. **Requirements: Experience and Qualifications:** Proficiency in SEO best practices and content strategy; Compelling writing skills and expertise in copywriting (SPIN, AIDA, storytelling, psychological triggers, etc.); Familiarity with generative AI tools (ChatGPT, Jasper, Notion AI, etc.) to enhance creative workflows; Bachelor’s degree completed or in progress in Marketing, Advertising, Communications, or related fields; Curious, inquisitive mindset with a desire to go beyond the brief. **Tools You’ll Use:** HubSpot, Semrush, WordPress \+ plugins, Google Analytics. **Experience and Qualifications:** Proficiency in SEO best practices and content strategy; Compelling writing skills and expertise in copywriting (SPIN, AIDA, storytelling, psychological triggers, etc.); Familiarity with generative AI tools (ChatGPT, Jasper, Notion AI, etc.) to enhance creative workflows; Bachelor’s degree completed or in progress in Marketing, Advertising, Communications, or related fields; Curious, inquisitive mindset with a desire to go beyond the brief. **Tools You’ll Use:** HubSpot, Semrush, WordPress \+ plugins, Google Analytics.