Copywriter - Vitória, ES

Description

Job Summary: We are seeking a creative and strategic Copywriter to produce persuasive, engaging, and conversion-focused texts across various formats and platforms. Key Highlights: 1. Creation of conversion-focused copy based on data and SEO. 2. Application of UX writing for systems and user flows in applications. 3. Use of AI and generative tools to scale content production. About the Role: We are looking for a creative, strategic, and word-passionate professional to join our team as a **Copywriter**. This role requires mastery of persuasive writing to craft texts that engage, resonate with the target audience, and—most importantly—convert! **Responsibilities** * Produce and revise texts for multiple formats: articles, scripts, emails, social media (LinkedIn, Instagram), paid ads (Meta, Google), presentations, e-books, newsletters, among others; * Create conversion-focused copy grounded in data, SEO, and strategic writing principles; * Apply certain UX writing techniques, such as microcopy for systems or user flows in applications; * Apply SEO and GEO techniques daily in blog articles for the brand; * Develop commercial proposals, institutional texts, and scripts for events and out-of-home (OOH) media; * Review content created by specialists, auditors, and consultants, ensuring clarity, consistency, and impact (ghostwriting); * Adapt complex technical content (e.g., regulatory, compliance, or strategic) into educational, communicative, or commercial materials, depending on need; * Use AI and generative tools to scale content production efficiently; * Collaborate with cross-functional teams; * Participate in campaign planning and editorial calendar development. **Mandatory Requirements** * Completed undergraduate degree in Communications, Journalism, Advertising, Languages, or related fields. * Prior experience as a Senior Copywriter; * Excellent command of Brazilian Portuguese (grammar, spelling, clarity); * Ability to adapt writing style for different personas (B2B, C-levels, technical and institutional audiences); * Solid knowledge of SEO, storytelling, and inbound marketing strategies; * Familiarity with content and deliverable structuring for areas such as GRC, legal, and finance. **Desirable Skills** * Analytical ability and textual organization focused on business objectives; * Familiarity with automation tools and generative AI (ChatGPT, Gemini, Claude, Copy.ai, etc.); * Interest in technology and artificial intelligence;