The Marketing Manager is responsible for leading the marketing team, developing strategies to promote the company's brand and products, and monitoring and analyzing campaign performance. This professional operates strategically, constantly seeking innovation and positive results for the company. * Develop and implement strategic marketing plans aligned with the company's objectives. * Coordinate the marketing team, assigning tasks and ensuring deadlines are met. * Plan and execute the group's \*institutional and commercial communication strategy\*, focusing on brand strengthening, sales growth, and customer engagement across physical and digital channels. * \* Lead the \*new store launch plan\*, coordinating brand activations, vendor quotations, and integration with radio, local media, and institutional events. * \* Structure and supervise the \*trade marketing proposal\* to monetize proprietary channels (internal TV, push notifications, internal radio, inserts, digital, and in-store activities), ensuring commercial counterpoints with industry partners. * \* Manage the group's digital presence, supervising \*social media, push notification, email marketing, CRM, and sponsored campaigns\*, with an analytical mindset and ROI focus. * + Coordinate relationships with partner agencies and suppliers (public relations, advertising, technology), preparing briefings, validating deliverables, and tracking results. * \* Collaborate directly with the commercial department, executive management, and suppliers to ensure \*strategic alignment of initiatives and visibility of key products\*. * + Lead the production of graphic and digital materials (brochures, campaign visual identities, store signage, promotional content), maintaining consistency with Cevaroli branding. * + Develop performance indicator reports, identifying growth opportunities and improvements in the customer journey. * + Support internal departments with institutional communication, internal marketing, sponsorships, and event-related requests. * Analyze the market and competition, identifying opportunities and threats. * Develop online and offline marketing campaigns, including social media management and advertising. * Manage the \*annual campaign and seasonal activities calendar\*, integrating promotional campaigns, in-store activations, events, new unit launches, and network anniversaries. * Monitor and analyze campaign results, proposing adjustments and improvements. * Manage the marketing budget, ensuring optimal return on investment. * Establish strategic partnerships with suppliers. * Attend industry events and trade fairs to promote the company's brand and products. * Stay updated on market trends and emerging marketing technologies. * Regularly report to executive management on marketing initiative performance and achieved results.