Description
Job Summary:
This professional will be responsible for ensuring an exceptional and personalized sales experience while achieving established targets through consultative service and in-depth product knowledge.
Key Highlights:
1. Provide customers with a positive and differentiated sales experience
2. Deliver consultative and personalized service to identify customer needs
3. Stay up-to-date on products, competitors, and the automotive market
Ensure execution of the entire sales process, providing customers with a positive and differentiated experience throughout their journey, with the objective of achieving the targets established for this role.
* Possess in-depth knowledge of the brand’s product lineup, including features of all available models and variants.
* Understand key aspects of relevant competitors and major trends in the automotive market.
* Stay updated on major media news regarding economic and political topics, and their potential impact on customers’ professional activities.
* Analyze and interpret information received via Digital Lead before responding to the customer, using the contact method specified by the customer.
* Respond to the customer within one business hour after the lead is assigned on the GROW Platform.
* Record all completed contacts, as well as any unsuccessful attempts, on the GROW platform to generate evidence.
* Provide prompt service with commitment to understanding and resolving issues, ensuring the customer feels delighted with the dealership, its products, and services.
* Enter customer information collected during interactions into the dealership’s system to ensure continuity of service and future follow-ups.
* Identify and understand customer needs, adopting a consultative approach to assist in selecting the best vehicle model/variant matching those needs.
* Ask the customer whether they wish to use their current vehicle as part of the payment. If affirmative, follow the used-vehicle appraisal procedures.
* Inform the customer about the importance of thoroughly knowing the vehicle in question and conducting a test drive to jointly develop a proposal aligned with their needs.
* Present the vehicle, linking its features and benefits—SUVPE—to those identified as important by the customer during the Needs Identification phase.
* Present the customer with options to equip the vehicle with accessories and optional features.
* Execute all steps required to prepare for the test drive, ensuring the best possible experience for the customer.
* Emphasize the vehicle’s features and benefits throughout the test drive route.
* Conduct transparent negotiations, ensuring the customer fully understands all related details.
* Record all negotiation data in the system and schedule the next follow-up date with the customer.
* Log in the system every counteroffer presented to the customer.
* Provide the customer with the list of required documents to finalize the negotiation and complete the sale.
* Reinforce with the customer the estimated vehicle delivery date, as well as the pre-delivery activities, especially when the purchased vehicle involves an import process.