Head of Marketing

Description

Job Summary: We are seeking a strategic Head of Marketing to build Conecta’s presence in the real estate and financial markets, generating B2B leads and positioning the brand. Key Highlights: 1. Build strategy, channels, content, and team from scratch 2. Marketing leadership experience, preferably in startups, fintechs, or proptechs 3. AI-native company leveraging automation and artificial intelligence Build Conecta’s presence in the real estate market — ABM strategy, branding, acquisition channels, and AI integration. **ℹ️ Information** ------------------ **Who We Are** -------------- Conecta was founded to simplify people’s relationship with their assets. We are the Digital Concierge and Real Estate Brokerage that automates all real estate bureaucracy — financing, deed registration, ITBI, and property registration — using artificial intelligence, automation, and a team that understands people. We operate as an AI\-native company: every process is designed to be executed or assisted by AI agents. This means that, with a lean team, we deliver what traditional operations require dozens of people to accomplish. If you have energy, autonomy, and want to build something that redefines the real estate experience in Brazil, this is your place. **Responsibilities and Duties** ----------------------------------- We seek a strategic Head of Marketing to build Conecta’s presence in the real estate and financial markets. Your primary mission is to generate qualified B2B leads (developers) via ABM strategy, position the brand as the reference in real estate efficiency, and establish the communication foundations supporting the entire customer journey — from the developer’s first contact to cross\-selling insurance to the buyer. You will build everything from scratch: strategy, channels, content, and team. * ABM (Account\-Based Marketing) Strategy: Targeted campaigns for the Top 50 target developers, with personalized content per persona (CFO, Post\-Sales, Legal) — direct coordination with the B2B Manager. Proficiency in ABM strategy and B2B demand generation is expected. * Acquisition Channels: Google Ads (Search for demand capture), LinkedIn Ads (awareness and B2B lead generation), content/SEO (authority), and presence at real estate industry events. Practical experience with Google Ads and LinkedIn Ads is required. * Branding and Positioning: Ensure Conecta positions itself as an efficiency infrastructure for developers — modern, sophisticated tone, human\-centered. Visual and voice consistency across all touchpoints. Aesthetic sensitivity to validate design and copy — “less is more”, clarity over jargon. * Product Marketing: Create sales materials (institutional deck, one\-pagers per persona, Patrimar case study) and B2C activation campaigns (cross\-sell insurance, home equity). Analytical mindset is essential: comfort with funnel metrics (CAC, CPL, MQL, SQL, ROAS). * AI Integration: Collaborate with the technical team to configure automated campaigns via AI agents — segmentation, outreach, content personalization. Familiarity with AI tools for content creation and automation is expected. * Leadership and Vision: Marketing leadership experience, preferably in startups, fintechs, or proptechs. **Differentiators** ---------------- * Experience in the real estate or mortgage lending market. * Familiarity with automation and CRM tools (HubSpot). * Experience marketing to long sales cycles and multi\-decision maker environments. * Network of contacts with media outlets, influencers, or industry partners. **What You’ll Find at Conecta** --------------------------------------- Above\-market VA/VR Wellhub \| Gympass Health insurance Grow with us