Description: * Solid experience in Customer Marketing or Relationship Marketing. * Essential experience in SaaS and the technology market. * Creative and performance-oriented profile, focused on conversion. * Experience with online events aimed at opportunity generation and expansion. * Experience leading multidisciplinary creative teams. * Ability to work collaboratively with multiple stakeholders. * Analytical capability and metrics- and results-driven management. Differentiators: * Prior experience in Customer Success. * Experience in multi-product companies. * Experience with customer communities and using data to optimize campaigns. * Experience with AI applied to communication and customer experience. * Define and manage Customer Marketing performance goals and KPIs, aligned with revenue expansion, engagement, and base retention objectives. * Plan, execute, and optimize creative relationship marketing campaigns, focusing on metrics such as registrations, lead generation, and funnel-stage conversions. * Lead the production and execution of results-oriented online events (webinars, workshops, product launches, and educational events), tracking participation, conversion, and revenue impact metrics. * Create and execute relationship marketing campaigns targeted at the customer base, prioritizing revenue expansion while maintaining focus on retention and engagement. * Plan and execute online events focused on conversion, such as webinars, workshops, product launches, and educational events. * Develop and scale the customer community, increasing participation, engagement, and impact. * Produce and coordinate the creation of conversion materials, including: * Promotional videos * Creative assets (cards, graphics, campaigns) * Training and activation videos and content * Build and evolve the subscriber area, delivering personalized experiences and content for different customer profiles. * Collaborate with the CRM squad to creatively enhance communication journeys, using performance data for continuous optimization. * Orchestrate communication initiatives with other departments, ensuring clear positioning and consistent messaging across multi-product offerings. * Lead and develop the Customer Marketing team, ensuring quality, impact focus, and strategic alignment. 2512210202551931723