**Job Title:** Marketing Analyst (Focus on Content and Social Media) **Company:** Grupo São Miguel (São Miguel Solar and São Miguel Air Conditioning) **Location:** Cuiabá, Mato Grosso **Job Type:** Full-time, Permanent/CLT **About the Company:** With over 40 years of history, the **Grupo São Miguel** is a benchmark in quality and innovation. Through **São Miguel Solar** and **São Miguel Air Conditioning**, we deliver technology and comfort to our customers. We are seeking a creative and proactive professional to lead our digital marketing communications. **Position Description:** As our **Marketing Analyst**, you will be the creative force behind our social media channels. Your mission will be to manage end-to-end the digital presence of São Miguel Solar and São Miguel Air Conditioning, developing content that strengthens our brand, drives engagement, and captures qualified leads. This is a highly autonomous role—ideal for those who enjoy rolling up their sleeves, planning, creating, and seeing the tangible results of their work. **Key Responsibilities Include:** * **Content Creation:** Develop visual assets, short videos (Reels/Shorts), and other visually engaging content formats for Instagram, Facebook, and other relevant social media platforms. * **Planning and Strategy:** Design and manage the monthly posting calendar for both companies (São Miguel Solar and São Miguel Air Conditioning). * **Campaign Management:** Research, plan, and execute marketing campaigns focused on brand awareness (branding) and lead generation, leveraging both online and offline channels. * **Creative Copywriting:** Write compelling captions and texts that resonate with our audience, convey our brand message, and encourage interaction. * **Performance Analysis:** Monitor post and campaign performance to identify what works best and optimize our strategy accordingly. **Qualifications and Skills We Seek:** * Experience or strong affinity with social media content creation. * Proficiency in design and video editing tools such as **Canva** and **CapCut** (or similar). * Excellent ability to transform ideas into creative and effective content (graphics and videos). * Strong writing skills and the ability to communicate clearly and persuasively. * Organizational skills and autonomy to manage multiple projects and calendars. * **Preferred Qualification:** Knowledge of ad management (Meta Ads, Google Ads) and lead-generation strategies. **What We Offer:** * The opportunity to lead the marketing strategy for two established brands. * Autonomy to create and implement your own ideas. * A dynamic work environment within a solid and growing company. * **Lunch at the company cafeteria** (available from day one). * **Unimed Health Plan** (effective after the probationary period, with co-payment). * **Uniodonto Dental Plan** (effective after the probationary period, with co-payment). * **Basic food basket** (granted after the probationary period). Job Type: Permanent CLT Compensation: R$2\.700,00 \- R$3\.200,00 per month Benefits: * Dental care coverage * Company-provided mobile phone * Basic food basket * Commuter allowance Work Location: On-site