MARKETING ASSISTANT

Description

Job Summary: The Marketing Assistant will contribute to the creation, planning, and execution of marketing activities, defining priorities and managing all processes within the marketing department. Key Highlights: 1. Participate in the development of marketing strategies and tactics 2. Implement end-to-end marketing campaigns 3. Research and analyze engaging content for the target audience The Marketing Assistant is a professional capable of effectively contributing to the creation, planning, and execution of marketing-related activities. This professional will be responsible for defining priorities and overseeing all marketing department processes—from conception through execution—developing projects, creating campaigns, and planning and executing all marketing department tasks. **Responsibilities and Duties** Participate in developing strategies and tactics to promote the company and drive qualified traffic; Implement successful marketing campaigns from ideation through execution; \- Experiment with a variety of organic and paid acquisition channels: content creation, content curation, event planning and execution, advertising, social media, lead-generation campaigns, copywriting, performance analysis, and more; Research and analyze valuable and engaging content that attracts and converts the target audience; Manage campaign budgets; Measure and report campaign performance, derive insights, and evaluate goals. **Requirements and Qualifications*** Bachelor’s degree completed in Marketing (Advertising and Public Relations or related fields), or currently in the final year of study; * Minimum 2 years of experience executing the responsibilities/activities described above; * Proficiency in tools: Illustrator, Photoshop, InDesign, CorelDraw; * Video editing (Adobe Premiere, etc.) and audio editing; * Strong aptitude for text creation (social media captions, SMS, scripts, radio scripts, video tapes, sound trucks, social media posts, etc.); * File preparation for print shops; * Radio, TV, and sound truck station mapping; * Knowledge of materials used in printed materials; * Proficiency in video, image, and photography capture; * Ability to produce content for various channels (TV/social media, radio, sound trucks, indoor radio and TV); * Affinity with fashion; \- Proactivity; * Sense of urgency; * Aesthetic sensibility; * Availability; * Valid Brazilian driver’s license (Category B); **Additional Information** Please indicate your salary expectations. Lojas Tenda is a fashion retail company with 5 stores located in the interior of Minas Gerais state. Our stores are in Ipatinga, Governador Valadares, Teófilo Otoni, Montes Claros, and Caratinga. We are a department store offering departments including Fashion (Men’s Adult, Women’s Adult, and Children’s), Intimate Apparel, Fabrics, Accessories, Footwear, Home Textiles (Bed, Bath, Table), and Home Decoration.