SENIOR CRM ANALYST

Description

Job Summary: Responsible for structuring, administering, and evolving the company's CRM, ensuring comprehensive management of the customer journey and generating strategic insights. Key Highlights: 1. Administer and evolve the CRM platform, with a focus on HubSpot. 2. Optimize the customer's end-to-end journey within the CRM. 3. Create and maintain commercial performance dashboards and reports. **Job Description:** ---------------------- Responsible for structuring, administering, and evolving the company's CRM, ensuring complete management of the customer journey—from lead generation through post-sales and ongoing relationship management. Responsible for ensuring proper use of the HubSpot CRM by structuring pipelines, automations, sales processes, and customer engagement workflows—ensuring operational efficiency, data quality, and generation of strategic insights to drive company growth. \- Administer, configure, and evolve the company's CRM platform, with a focus on HubSpot. \- Structure and maintain properties, fields, objects, and data organization within the CRM, ensuring governance, standardization, and quality of customer and opportunity information. \- Map, structure, and optimize the customer's end-to-end journey within the CRM, covering: \* Lead generation and capture; \* Opportunity qualification; \* Sales pipeline management; \* Deal closure; \* Customer onboarding; \* Post-sales follow-up; \* Retention and loyalty. \- Ensure visibility, control, and traceability of information across all stages of the customer journey. \- Create, structure, and optimize sales and post-sales pipelines, defining funnel stages, movement criteria, and advancement rules. \- Monitor conversion rates between stages and support revenue forecasting (forecast). \- Develop and manage workflows and automations in the CRM, automating processes such as: \* Lead qualification and distribution; \* Sales follow-up; \* Customer onboarding; \* Post-sales follow-up; \* Relationship and retention campaigns. \- Create and maintain commercial and customer performance dashboards and reports in the CRM. \- Monitor and analyze strategic metrics, including: \* Funnel conversion rate; \* Average deal closing time; \* Volume and health of the sales pipeline; \* Customer churn and retention; \* LTV (Lifetime Value); \* Commercial performance and process efficiency. **Mandatory Requirements:** ------------------------------ * Bachelor’s degree in Business Administration, Marketing, Information Systems, Engineering, or related fields * Experience: * Strong experience with HubSpot CRM * Sales pipeline management * CRM automation * Customer journey management * Commercial data analysis **Desirable Requirements:** -------------------------- * Experience in Customer Success * Experience in RevOps (Revenue Operations) * Experience in marketing automation * Experience integrating systems via API * Experience in BI or data analysis * Knowledge of SQL or data tools **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- YES **Benefits:** --------------- Internal products with discounts Wellhub (Gympass) Transportation Allowance On-site Cafeteria Attendance Bonus Health Insurance Dental Insurance **Work Location:** ---------------------- SUPER FOODS NUTRIÇÃO ANIMAL LTDA \- SLZ **Additional Information:** --------------------------- Your role will be to ensure the CRM serves as the central platform for managing customer relationships—supporting sales processes, customer engagement, and data intelligence.