Senior Performance Analyst

Description

Job Summary: We are looking for a Senior Marketing Analyst with a performance-oriented mindset to join our team, focused on demand generation, results optimization, and continuous improvement of digital initiatives. Key Highlights: 1. Strategic role in demand generation and results optimization 2. Focus on data analysis and actionable insights for growth 3. Inclusive and welcoming environment with opportunities for growth and learning We are seeking a Senior Marketing Analyst with a strong performance orientation to join our team. This position will play a strategic role in demand generation, results optimization, and the continuous evolution of our digital initiatives. We seek someone with an analytical mindset, data-driven orientation, and the ability to transform metrics into actionable insights—directly contributing to the growth and efficiency of our campaigns and channels. **Responsibilities and Duties** * Monitor and analyze performance metrics (CAC, CPL, ROI, conversion rate, among others), proposing continuous improvements; * Develop A/B tests and experiments to optimize campaigns and landing pages; * Collaborate with content and creative teams to improve campaign performance; * Monitor the marketing funnel and contribute to strategies for lead generation and qualification; * Support the creation of reports and presentations with clear analyses and strategic recommendations; * Identify growth opportunities in new channels, formats, and approaches. **Requirements and Qualifications** **Experience and Knowledge** * Prior experience managing paid media campaigns; * Strong analytical capability and familiarity with digital marketing and performance metrics; * Experience with media tools (Google Ads, Meta Ads, LinkedIn Ads); * Hands-on experience with analytics tools such as Google Analytics (GA4\) and Google Tag Manager; * Experience building and interpreting performance reports; * Knowledge of the marketing funnel and lead generation. **Tools** * Google Ads, Meta Ads, and LinkedIn Ads; * Google Analytics (GA4\) and Google Tag Manager; * Marketing automation platforms (e.g., RD Station, HubSpot, or similar); * Intermediate or advanced proficiency in Excel or Power BI. **Preferred Qualifications** * Knowledge of SEO (on\-page and off\-page); * Experience with tools such as SEMrush, Ahrefs, or similar; * Understanding of CRO (Conversion Rate Optimization); * Experience in B2B companies or corporate environments; * Familiarity with marketing-sales alignment. **Additional Information** **Benefits** * Health Insurance * Dental Insurance * Meal Voucher and/or Food Voucher * Transportation Voucher * Life Insurance * Birthday Leave * Pharmacy Benefit * Benefits Club (various partnerships offering exclusive discounts) * Totalpass * Psychological Support (teleconsultation) * Exclusive language plans with Open English (English and/or Spanish) * Profit Sharing and Results Program * Sesc Partnership (full membership) * Online Learning Platform * Discount on our products (insurance) * Cinemark Discount * Etc. We are a global fintech that **connects people and technology to deliver customized solutions** in insurance, reinsurance, benefits, cybersecurity, and other areas. In Brazil, our story began with the acquisition of It’sSeg Company. Today, we are stronger than ever, combining **intelligence, data, and close relationships** to deliver sustainable results. **Our Way of Working:** We rank among the leading insurance brokerages and consulting firms in the country, driven by **curiosity, strategy, and collaboration**. We believe the best outcomes emerge from teamwork and a constant pursuit of innovation. Here, you’ll find opportunities to **grow, learn, and transform**. We respect your background and experiences, and believe an **inclusive and welcoming environment** adds value to our business. If all this resonates with you, join our story!