Copywriter

Description

Job Summary: We are seeking a strategic Copywriter with broad knowledge and technical mastery of writing to build brands, position them effectively, and generate results through words. Key Highlights: 1. Focus on brand building, positioning, and results 2. Development of creative concepts and copy for campaigns 3. Creative collaboration and alignment of the brand's tone of voice We are looking for a Copywriter to join our creative team! If you possess strategic vision, sharp knowledge, technical command of writing, and treat words as a powerful tool for brand building, positioning, and achieving results, this opportunity may be right for you. Responsibilities: - Understand the client's communication challenge regarding their brand and develop campaign concepts and the required messaging according to the brief; - Craft headlines and copy creatively and using the best techniques suited for each channel where the communication will be deployed; - Review your own text’s language to ensure alignment with the target audience, product details, brief requirements, and accuracy of all requested information—including orthographic review; - Develop creative concepts and copy that concretely deliver outputs as specified in the brief; - Collaborate with your creative partner to enhance outcomes through joint communication development; - Ensure consistent application of the brand’s tone of voice across all produced materials; - Recommend technical considerations and produce specifications when scriptwriting is involved; - Create and manage an editorial calendar for social media; - Develop strategic and tactical plans for brand building and social media engagement; - Publish content on digital platforms, ensuring consistency and alignment with the defined plan. Requirements: Bachelor’s degree completed in Advertising and Public Relations, Journalism, Literature, or related fields; Proven experience in the role, preferably within advertising or marketing agencies; Mastery of advertising copywriting techniques, storytelling, and concept development; Experience in planning and managing social media content; Ability to align message, strategy, and business objectives; Exceptional written communication skills, organization, and attention to detail; Collaborative, strategic, and results-oriented profile. Benefits: R$ 400.00 in-person assistance allowance. Additional Information: Hybrid work model (2 days in-office, 3 days remote).