Create strategic and highly persuasive content for the company’s various communication channels, with a focus on **engagement, brand strengthening, and conversion of leads into customers**. Will work collaboratively with marketing, design, and product teams, ensuring alignment among communication, strategy, and business objectives. The Copywriter will be responsible for developing results-oriented copy, especially for **digital launches, evergreen funnels, and direct-response campaigns**, leveraging data, testing, and in-depth research about the target audience for continuous optimization. If you take pride in serving, have an owner’s mindset, the courage to make things happen, and are interested in joining a company that transforms people, apply now and become part of our journey! **\#febralovers** **Responsibilities and Duties** * Create persuasive copy for **sales pages, ads, emails, VSLs, webinars, and conversion-focused materials**. * Develop communication strategies and storytelling aligned with the target audience, using **psychological triggers and strategic CTAs**. * Plan, execute, and optimize **email sequences and direct-response marketing campaigns**. * Conduct in-depth research on the target audience to identify **pain points, desires, objections, and language**. * Analyze performance metrics (CTR, conversion, ROI, engagement) and implement **A/B tests** for continuous improvement. * Provide occasional support to the content team with **SEO and social media insights**, without assuming production of such materials. * Ensure clarity, coherence, grammatical accuracy, and consistency with the brand’s **tone of voice**. * Use and implement **Artificial Intelligence tools** in the text creation and optimization process. * Stay updated on trends and best practices in **copywriting, storytelling, digital marketing, and AI applied to writing**. **Requirements and Qualifications** * Mastery of persuasive writing, focused on **attention, emotion, and action**. * Ability to adapt tone and style across different channels (email, ads, landing pages, social media, etc.). * Experience analyzing and interpreting marketing metrics. * Strong text editing and proofreading skills. * Ability to craft compelling, conversion-oriented narratives. * Experience applying storytelling to marketing and sales. * Organization, autonomy, and excellent time management. * Strategic, analytical, and results-driven profile. **Additional Information** **Meal Benefit** **Transportation Benefit** **Health Insurance Plan** **Dental Insurance Plan** **Life Insurance** **Physical Activity Program** **Well-being and Quality of Life Program** **Partnerships with Cultural and Leisure Institutions** **Childcare Assistance** **Emotional Health Program and Employee Support** Here at **Febracis**, we believe in the power of transformative connections. We are not just a business school — we are a movement that inspires change and builds extraordinary stories. Our mission is simple yet grand: **to develop leaders, transform potential into results, and generate positive impact in the world.** We are people who believe that where limits exist, opportunities arise; that connection is essence, excellence is the path, and transforming lives is our greatest legacy. Being a **FebraLover** means living this every day. It means acting with integrity, having purpose in every action, being the protagonist of your own story, and believing that success only makes sense when shared. If you also believe that work and purpose go hand in hand, then this is your place. **Come build an extraordinary world with us. Come be a FebraLover.**