Description
Job Summary:
Contribute to improving engagement, navigation, and conversion of digital products by applying UX/UI best practices in designing user flows and interfaces.
Key Highlights:
1. Create wireframes and prototypes for web and mobile with a focus on metrics.
2. Support user research and heuristic evaluations.
3. Apply the design system and collaborate on documenting design decisions.
**JOB MISSION**
Contribute to improving engagement, navigation, and conversion of Lance!'s digital products by delivering high-quality, impact-driven design — applying UX/UI best practices in building user flows, journeys, and interfaces, ideally tied to clear hypotheses for improving product metrics.
**PRIMARY DUTIES AND RESPONSIBILITIES**
* Create medium- and high-fidelity wireframes and prototypes for web and mobile, always linked to a hypothesis of impact on product metrics.
* Structure user flows, user journeys, and information architecture with a focus on reducing friction and improving measurable outcomes.
* Support user research, including interviews, usability testing, and heuristic evaluations, connecting findings to opportunities for metric improvement.
* Participate in discovery and delivery phases, contributing outcome-oriented execution while absorbing technical references from the squad.
* Apply the design system to ensure visual consistency and coherence across flows and components.
* Collaborate on documenting flows, components, and design decisions, also recording associated impact hypotheses for each deliverable.
* Support analysis of product usage data to validate hypotheses and inform design decisions.
**WHAT WE LOOK FOR (REQUIREMENTS):**
* **Completed undergraduate degree**: In Design, Advertising, Communications, or related fields.
* **Experience**: At least 1 year in the field, preferably with high-traffic digital products.
* **Figma**: Proficiency in the tool, including prototyping, components, and design system implementation.
* **UI Design**: Knowledge of typography, grid systems, visual hierarchy, and accessibility.
* **UX Research**: Familiarity with usability testing and heuristic evaluation.
#### **(Nice-to-Haves):**
* Active consumer of sports-related content.
* Intermediate or advanced English proficiency.
* Familiarity with data and behavioral analytics tools (e.g., GA4, Hotjar, or Clarity).
* Understanding of SEO, information architecture, and conversion rate optimization (CRO).
**OUR BENEFITS:**
**Meal/food allowance (Flash)**: Flexible, covering both options.
**Transportation voucher**
**Health insurance (SulAmérica)**: No co-payment; coverage extendable to dependents (spouse and children) at no additional cost.
**Dental insurance (Bradesco)**: No co-payment; coverage extendable to dependents (spouse and children) at no additional cost.
**Wellhub**
**Life insurance**
**SESC