Marketing Analyst

Description

Job Summary: We are seeking a creative and data-driven Marketing Analyst to manage social media, CRM, and Email Marketing, strengthen our digital presence, and drive measurable results. Key Highlights: 1. Strategic social media and content execution. 2. CRM and Email Marketing campaign management using Klaviyo and Zoppy. 3. Performance analysis for continuous optimization. We seek a **Marketing Analyst** with a creative, organized, and data-oriented profile to manage social media and implement **CRM and Email Marketing** strategies using the platforms **Klaviyo and Zoppy**. This person will be responsible for strengthening the brand’s digital presence, engaging the audience, and driving results through campaigns, automations, and performance analysis. Key Responsibilities: Social Media & Content * Manage the brand’s presence across all social media channels. * Develop strategic content plans for managerial approval. * Create engaging, channel-specific content (Instagram, LinkedIn, TikTok, etc.). * Develop scripts and copy for **Instagram carousels**, based on independent research and provided references. * Engage with the community, nurture relationships, and track industry trends. * Monitor brand reputation and mentions across social media. * Track competitors, key industry players, and relevant market topics. CRM & Email Marketing – Klaviyo & Zoppy * Plan, create, and execute email marketing campaigns and automated workflows in **Klaviyo and Zoppy**, including: * Welcome emails * Abandoned cart sequences * Post-purchase and cross-sell campaigns * Reactivation and re-engagement campaigns * Segment leads and customers to improve conversion and retention. * Develop lead nurturing and loyalty strategies. * Monitor key metrics (open rate, CTR, conversion, revenue per campaign). * Conduct A/B tests and continuously optimize campaigns. Performance & Analysis * Analyze campaign results and prepare performance reports. * Propose data- and user behavior-driven improvements. Requirements * Experience in digital marketing. * Proficiency with **Klaviyo and Zoppy** platforms. * Excellent written communication skills. * Strong organizational skills and ability to manage multiple priorities. * Heavy social media user, consistently updated on trends. Preferred Qualifications * Experience with **e-commerce**. * Knowledge of sales funnels, copywriting, and CRM metrics. * Familiarity with UX principles and customer journey mapping. Employment Type: Full-time, CLT (Consolidated Labor Laws) Compensation: R$3,000.00 per month Benefits: * Health insurance * Meal allowance * Transportation allowance Experience: * Marketing (Mandatory)