E-commerce operations professional - consultant

Description

Job Summary: A professional with CRM operation experience to optimize product and offer information on e-Commerce platforms and manage multichannel communication. Key Highlights: 1. Experience in CRM operations and multichannel communication funnels 2. Optimization of product and offer information on e-Commerce platforms 3. Customer data analysis and process automation **Description:** Requirements and Qualifications Professional with CRM operation experience; Knowledge of transactional communication delivery funnels via email, SMS, and WhatsApp; Familiarity with and application of Agile methodologies and frameworks; Degrees in Administration, Social Communication, Engineering, Economics, or related fields. Responsible for updating and optimizing product and offer information across e\-Commerce platforms. Key Responsibilities Update product information on e\-Commerce platforms, ensuring accuracy and timeliness in publishing; Operate content management systems (CMS) to update offers, campaigns, and commercial terms; Manage the e\-Commerce platform, activating SKUs from the catalog and performing manual adjustments when necessary; Identify opportunities for automation and optimization to improve efficiency in offer updates; Analyze customer behavior data to generate insights supporting strategic decisions; Structure and consolidate data into managerial reports and performance dashboards; Apply CRM best practices in communication campaigns to ensure relevance and personalization; Develop and monitor customer relationship workflows, while contributing to seasonal and multichannel campaign strategies; Support process automation initiatives to achieve scalability and operational consistency; Validate email, SMS, and WhatsApp dispatches, ensuring correct segmentation and execution; Plan and execute A/B tests, evaluate results, and propose continuous improvements. 2512100202181911694