Senior Loyalty Analyst | Strategy & Performance

Description

Job Summary: We are seeking an analytical, strategic, and results-oriented professional to drive the evolution and performance of our loyalty programs, with a focus on customer retention and recurrence. Key Highlights: 1. Drive the evolution and performance of loyalty programs. 2. A relaxed environment focused on innovation and learning. 3. Contribute to the growth and strengthening of the brand relationship. At **Grupo Trigo**, we take seriously our mission to win hearts through stomachs! We are one of Brazil's largest franchise networks — the team behind incredible brands such as Spoleto, Koni, Gendai, China in Box, Le Bonton, Gurumê, and 2V Deli & Convenience. A company born with the purpose of **democratizing great cuisine**, growing at an accelerated pace. Want to learn a bit more about our story?! Go ahead and read the brief summary below ;) If you enjoy a relaxed environment, love innovation and learning new things, **Grupo Trigo is your place**. We seek an analytical, strategic, and results-oriented professional to drive the evolution and performance of our loyalty programs, responsible for monitoring KPIs, generating insights, developing actions impacting customer retention and recurrence, as well as leading initiatives and projects in partnership with areas such as Marketing, CRM, Media, and Data Analytics — contributing to the growth and strengthening of the brand relationship. So, does this resonate with you? Don’t hesitate — apply now. **Join us and become part of a team where every day is a delicious discovery!** **Responsibilities and Duties** * Monitor and analyze loyalty program KPIs (retention, frequency, LTV, engagement, etc.); * Collaborate cross-functionally with Marketing, CRM, Media, and other partner areas; * Conduct in-depth performance and behavioral analyses to generate insights and action plans; * Identify opportunities and propose initiatives with direct impact on program results and growth; * Evolve loyalty mechanics, including points, benefits, incentives, and campaigns; * Lead program evolution projects, including new features, improvements, and strategic initiatives; * Translate data into clear, structured, and prioritized action plans; * Design, execute, and analyze A/B tests and other experiments; * Lead network acclimatization and engagement initiatives, focusing on program adoption and performance; * Support franchisees in activities related to loyalty programs. **Requirements and Qualifications** * Bachelor’s degree in Business Administration, Marketing, Engineering, or related fields; * Analytical profile with strong results orientation; * Ability to structure analyses and transform data into actionable decisions; * Advanced Excel skills; * Experience with Power BI; * Strong communication and cross-functional collaboration skills. **Preferred Qualifications:** * Experience in Loyalty, CRM, Growth, or Performance; * Project management experience; * Knowledge of SQL; * Experience with CRM tools or loyalty platforms; * Use of AI for productivity gains and automation. **Additional Information** **Compensation:** Base salary (R$4\.682,13\) \+ Transportation Benefit / Ticket Car (R$1.00 deduction\) \+ Meal Allowance / Food Voucher (R$35.20/day) \+ GymPass \+ Amil Health Insurance \+ Amil Dental Insurance \+ OMNI Pharmacy Benefit \+ Viva Psychology \+ Sesc Partnership \+ University Partnerships \+ Language Course Partnerships \+ Profit Sharing (PLR) \+ Career Development Path! A dream that began in 1992 with two friends and the purpose of democratizing great cuisine. Over 30 years have passed, and today we are Brazil’s largest holding company of authentic food, operating over six hundred restaurants across Brazil and owning brands **Spoleto, China in Box, Gendai, Koni, LeBonTon, Gurumê, 2V Deli & Convenience, Pizzaria Spoleto, and Asa Açaí.** When Eduardo Ourivio and Mário Chady embarked on this journey of learning and growth, the **Trigo Values** were already a priority — and thus the Trigo Family was born, growing stronger daily by putting into practice values that go far beyond words. We value our people, and **Trigers**, as members of this great team are known, embody diversity, joy, innovation, kindness, and the desire to grow! Want to join our offices, factory, or restaurants!? Explore our open positions and **become a Triger at Brazil’s largest authentic food group.** LinkedIn: https://www.linkedin.com/company/3202617/admin/ Instagram: https://www.instagram.com/grupotrigo\_/ \#VemProTrigo