Senior Trade Marketing Analyst

Description

Job Summary: BR MANIA, a VIBRA company, is seeking a Trade Marketing Analyst to execute and manage point-of-sale strategies, focusing on brand growth and visibility. Key Highlights: 1. Key contributor to the growth of an innovative company 2. Focus on human development and continuous improvement 3. Integrating marketing and sales for campaign excellence **BR MANIA** is a 100% **VIBRA** company operating independently. We manage convenience and proximity retail businesses across Brazil, overseeing one of the most beloved brands in the country. We are committed to delivering a unique experience to our customers by offering high-quality products and exceptional service. As part of our team, you will play a pivotal role in driving the growth of an innovative company, with emphasis on human development and continuous improvement. Together, we will make the world more convenient, practical, and closer to consumers—through increasingly innovative and sustainable solutions. **Responsibilities and Duties** We seek a Trade Marketing Analyst to execute and manage point-of-sale strategies, focusing on increasing sell-out, brand visibility, and commercial performance. This person will bridge marketing and sales functions, ensuring excellence in campaign execution and promotional activities. * Plan and execute trade marketing activities at the point of sale * Develop communication and visibility materials (POSM) * Monitor and analyze performance metrics (sell-in, sell-out, stockouts, market share, etc.) * Manage promotional calendars and seasonal campaigns * Support the sales team with strategies and supporting materials * Monitor competitors and identify market opportunities * Manage suppliers and partners (agencies, material production, etc.) * Ensure strategy execution with franchisees/points of sale * Prepare reports and results presentations * Serve as the focal point for industry negotiations on trade terms **Requirements and Qualifications** * Bachelor’s degree in Marketing, Business Administration, Advertising, or related fields * Prior experience in trade marketing, merchandising, or commercial roles, including hands-on experience with point-of-sale initiatives and collaboration with sales teams * Proficiency in performance indicator management (KPIs), results tracking, and critical data analysis to support decision-making * Intermediate to advanced proficiency in Microsoft Office Suite, particularly Excel (spreadsheets, formulas, analysis) and PowerPoint (executive presentation development) **Additional Information** **Hybrid Work Model:** We adopt a hybrid work model. **Bradesco Health & Dental Plan:** Take care of your health and smile with one of the best plans in the market. **Meal or Food Allowance:** A benefit to ensure healthy and balanced nutrition. **Equipment:** We provide all necessary resources to optimize your daily performance. **Short-/Long-Term Incentives (per policy):** We recognize and value your performance through annual incentives. **Private Pension Plan:** Invest in your future with a private pension plan. **Education Assistance (per policy):** Support to ensure the well-being of parents and caregivers in caring for their children. **Life Insurance:** Providing peace of mind and security for you and your family. **TotalPass:** Take care of your physical health with access to an extensive network of gyms and fitness modalities. Our purpose is to create a convenient, simple, practical, and close-to-consumer world. We stand out through our commitment to excellence in service, placing people at the center of our operations. With courage and leadership, we strive to simplify processes—ensuring everything is done with quality and efficiency. Our constant focus on results guarantees the delivery of exceptional service—today and always.