Senior Copywriter

Description

Job Summary: We are looking for a Senior Copywriter with a data- and conversion-focused mindset to craft messages that sell, engage, and move metrics across multiple channels. Key Highlights: 1. Craft messages that sell, engage, and move metrics 2. Develop and optimize strategic communications across multiple channels 3. Test-and-performance culture with metric analysis and improvement proposals We seek a **Senior Copywriter** with a data-driven mindset, conversion focus, and the ability to translate strategy into results. Here, you won’t just write copy. You’ll craft messages that sell, engage, and move metrics. If you think about CTR before headline, this role is for you. Your impact on the team You will be responsible for developing and optimizing strategic communications across multiple channels, ensuring performance, brand consistency, and regulatory compliance. Paid Media Developing ad copy for campaigns on Meta, Google, affiliates, and other channels Creating variations for A/B testing Continuous optimization focused on CTR and conversion CRM Automation Writing content for email marketing, push notifications, SMS, and automated drip campaigns Optimizing customer journeys with a focus on retention and LTV Strategic adjustments based on performance Landing Pages & Communications Writing copy for landing pages and corporate websites Internal communications and strategic materials Reviewing and adapting content per regulatory guidelines Test-and-Performance Culture Designing A/B tests Analyzing metrics such as CTR, CPA, conversion rate, and LTV Proposing data-driven improvements Candidate Profile Prior experience as a **Senior Copywriter** Mastery of performance-oriented copywriting techniques Experience with conversion funnels Strong analytical skills Exceptional command of Brazilian Portuguese Organizational skills to manage multiple requests and tight deadlines