Marketing Coordinator

Description

Job Summary: Coordinate and structure the editorial marketing strategy, strengthening the brand, authors, and products, ensuring consistency and alignment with the company's objectives. Key Highlights: 1. Coordinate editorial marketing and branding strategy 2. Manage digital media and paid media teams 3. Experience in the editorial or cultural market is a plus Responsibilities: Coordinate and structure the publisher's editorial marketing strategy, strengthening the institutional brand, enhancing author visibility, and positioning books and editorial products, ensuring strategic coherence, brand identity, and integration among content, digital media, and promotional activities—aligned with the company's institutional and commercial objectives. Accountability: Brand Strategy and Positioning, Editorial Marketing and Book Launches, Digital Media Team Coordination, Interface with Paid Media Department, Planning, Analysis, and Reporting. * TECHNICAL REQUIREMENTS * Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related fields; * Proven experience in marketing coordination or management, preferably in the editorial, cultural, or content industry; * Solid knowledge of branding, brand positioning, and digital strategy; * Experience managing teams; * Knowledge of digital marketing, social media, metrics, and KPIs; * Familiarity with paid media (Google Ads, Meta Ads, or similar); * Strategic planning capability and analytical mindset. ADDITIONAL ASSETS * Experience in the editorial market or book launches; * Experience working with authors, cultural projects, or content brands; * Knowledge of the Christian editorial market is a plus. Minimum Education Level: Bachelor’s Degree