CRM Analyst II

Description

Job Summary: CRM professional to build recurring relationships with users, optimize engagement and retention metrics, and ensure campaign execution. Key Highlights: 1. Build recurring relationships with users through CRM campaigns. 2. Optimize engagement and retention metrics. 3. A light, collaborative environment with inspiring leaders. At Grupo RBS, we believe in Communication — communication that connects, entertains, moves, and informs. We believe in "living together," because the best experiences happen when we live them together. For 68 years, we have been building our story and "living together" with the people of Rio Grande do Sul — through TV, Radio, Newspapers, and Digital platforms. Here, challenges and opportunities abound — and they only grow as we evolve. Do you also believe in Communication and its impact on people’s lives and business results? Join our team. **Responsibilities and Duties** * Execute CRM campaigns focused on building recurring relationships with users; * Create user segmentation and relationship journeys across the user lifecycle; * Measure, analyze, and optimize engagement and retention metrics; * Ensure campaign organization, execution, and follow-up with a results-oriented focus. **Requirements and Qualifications** * Experience with CRM and user relationship tools (Salesforce Marketing Cloud, HubSpot, RD Station, or similar); * Knowledge of functional copywriting oriented toward conversion and engagement; * Organized profile with strong results orientation. **Additional Information** **Internal candidates’ application deadline is February 15, 2026.** RBS is made up of people. Our people are engaged with our purpose and committed to delivering results. We value diversity of skills, experiences, and opinions — and therefore aim to place the right people in the right roles to make a difference. Our organizational environment is light and collaborative. Our work model is flexible (in-office, hybrid, or remote), modern, and enables greater value creation for both people and businesses. Here, we accept people as they are, believing that diversity of thought drives innovation and progress. The desire to learn is genuine and helps us grow together through every new challenge. Our lives are intertwined with those of every citizen of Rio Grande do Sul, and we are continuously evolving. We offer a workplace with inspiring leaders, growth opportunities, involvement in disruptive and socially impactful projects. We value energy, excellence, discipline, resilience, and simplicity in our daily work. We are one RBS — connected to respond consistently and agilely to emerging challenges, united by a single, integrated, and flexible culture. If you also want to positively impact our society, join this team that believes journalism, sports, and entertainment can contribute to a better life.