Job Summary: The RBS Group is seeking a professional to plan and execute the digital strategy for its news brands, with a focus on positioning and reach, and to manage paid media campaigns. Key Highlights: 1. Plan and execute a digital strategy focused on positioning and reach. 2. Work collaboratively in a light, integrated, and cooperative environment. 3. Opportunities for growth and involvement in disruptive projects. At the RBS Group, we believe in Communication—a communication that connects, entertains, moves, and informs. We believe in "living together," because it’s together that we experience the best moments. For 68 years, we’ve been building our story and "living together" with the people of Rio Grande do Sul—through TV, Radio, Print, and Digital. Here, challenges and opportunities abound—and they only grow as we evolve. Do you also believe in Communication and in the impact it can have on people’s lives and business results? Join our team. **Responsibilities and Duties** * Plan and execute the digital strategy for *news* brands, focusing on positioning and reach; * Design and monitor paid media campaigns (traffic acquisition, boosting, and performance); * Control and optimize investments in digital campaigns; * Monitor metrics, trends, and opportunities to strengthen the digital presence of brands; * Collaborate closely with the communications and branding teams; * Support the definition of digital narratives and communications guidelines. **Requirements and Qualifications** * Bachelor’s degree completed in Advertising and Public Relations, Public Relations, Journalism, Marketing, or related Communications fields; * Prior experience in digital strategy, paid media, and performance campaigns; * Knowledge of traffic management and social media metrics tools (Instagram, TikTok, LinkedIn, Twitter/X, YouTube); * Analytical ability to interpret data and translate insights into strategic recommendations; * Organizational skills and autonomy to manage timelines and track results; * Strategic vision of digital communications and interest in media and current topics; * Experience with institutional brands or media outlets is desirable. **Additional Information** **The application deadline for internal candidates is January 26, 2025.** RBS is made up of people. Our people are engaged with our purpose and committed to delivering results. We value diversity of skills, experiences, and perspectives—and therefore aim to place the right people in the right roles to make a real difference. Our organizational environment is light and collaborative. Our work model is flexible (in-person, hybrid, or remote), modern, and designed to generate greater value for both people and businesses. Here, we accept people for who they are, because we believe diverse thinking drives innovation and progress. The desire to learn is genuine—and helps us grow together with every new challenge. Our lives are intertwined with those of every citizen of Rio Grande do Sul, and we’re constantly evolving. We offer a workplace with inspiring leaders, growth opportunities, involvement in disruptive and socially impactful projects. We value energy, excellence, discipline, resilience, and simplicity in our day-to-day work. We are one RBS—connected to respond consistently and agilely to emerging challenges, united by a single, integrated, and flexible culture. If you too want to positively impact our society, join this team that believes journalism, sports, and entertainment can contribute to a better life.