SEM ANALYST - OPEN POSITION

Description

Job Summary: SEM Analyst responsible for planning and publishing offers, developing and reviewing digital content, aligning with Marketing and Sales teams, structuring briefings, and monitoring media performance results. Key Highlights: 1. Strategic planning and publication of digital offers. 2. Development and revision of content for various digital media. 3. Monitoring and management of investments in performance media. **SEM ANALYST** **Job Description:** Responsibilities: Responsible for planning and publishing the weekly offer schedule jointly with internal teams, ensuring integration and alignment with all stakeholders involved in the process; developing and reviewing digital media content related to products and categories, institutional, promotional, and commercial information; establishing regular alignment routines with Marketing and Sales teams for offer planning, image acquisition, and information gathering to support digital communication; structuring briefings for creative development (banners, microsites, etc.) for internal or external teams; monitoring and validating creatives according to brand guidelines; To produce briefings and content for online marketing assets, product content for catalogs (digital and offline), newsletters, digital media banners, and email marketing materials; Will monitor performance results and manage investments executed through media campaigns (performance); analyze and suggest improvements based on Google Analytics metrics/results (e.g., purchase funnel, bounce rate) with internal teams and/or contracted vendors; manage **Requirements:** Requirements: Bachelor’s degree in Administration, Marketing, or Communications; Proven experience with digital sales channels (B2C/B2B/Marketplace) required; Desirable: proficiency in Portuguese spelling and grammar, and expertise in writing institutional, promotional, and marketing copy; Desirable: advanced proficiency in Microsoft Office suite and advanced knowledge of Google tools (SEM – Analytics, AdWords, Remarketing, etc). Desirable: familiarity with Programmatic Media, the Brazilian Home Center sector, and hands-on experience with the VTEX platform is a plus. **Minimum Education Level:** High School Diploma **Work Schedule:** Flexible hours **Benefits:** Salary: To be discussed Benefits: Meal allowance. *Apply via Divulga Vagas portal!* Follow Divulga Vagas on Instagram: @divulgavagas.oficial